REDACTION IN PRICES OF BICYCLES.

Evening Star, Issue 10399, 21 August 1897, Page 2

REDACTION IN PRICES OF BICYCLES.

. The following circular, which explains itself, appeared in a recent issue of the ‘ Ironmonger J ;—

For some considerable time past this important question has been occupying the close attention of the directors of Rudge-AVhlfcworth, Limited. We nave Jong regarded a substantial reduction as inevitable, and have been steadily engaged'in the completion of plans which would enable us to adopt considerably lower net prices for our machines. These plans have for, their chief foundation an enormously increased capacity for output, combined with an unrivalled system of direct distribution through our numerous depots, and have been complete for some little time. It was our intention to introduce our new net prices to the cycling public In the autumn of this year, but, in view of the rapid development m public opinion on this subject that has recently taken place, .we have decided at once to initiate the change, thus being the first English manufacturers of importance to carry into practical effect a policy the necessity of which has been gradually impressing itself on the trade for some time past. We have pleasure, therefore, to inform you, and through you to your readers, that' Rudge-Whitworth ” cycles will now be sold to the public at much reduced prices. We aid making no reduction whatever in the quality of our work, and continue to guarantee, as before, every machine of our make. We have taken this important step only after the gravest consideration, and believe that the arrangements by which we can guarantee rapid delivery of orders, together with our new scale of prices, will so strongly appeal to the public as to fully compensate us in numbers for the sacrifice we are making on the price of each machine.—Yours truly, Rudgk-Whitwoeth, Limited. 0. Vebnon Pugh, Managing Director. 34 Spon street, Coventry, July 7, 1897. [Advt ]