WHAT IS WHITE?
Perfect white exists only as an unat tainable scientific standard. All substances filling the layman's conception of whiteness are actually darker, greyer than the perfect white. The nearest colours to the perfect white are those of the purest chalk or a very thick layer of new-fallen snow. But even these fall short of science's rigid standard. The increasingly wide use of the word white in connection with commercial articles, however, especially in advertising, made scientific recognition imperative, and research to determine a method of grading these varying shades of white was undertaken in the Massachusetts Institu^ .of senates* ■*.».-• J -* aM
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https://paperspast.natlib.govt.nz/newspapers/EP19370102.2.123
Bibliographic details
Evening Post, Volume CXXIII, Issue 1, 2 January 1937, Page 13
Word Count
103WHAT IS WHITE? Evening Post, Volume CXXIII, Issue 1, 2 January 1937, Page 13
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