PARIS COPIES LONDON

Evening Post, Volume CXVI, Issue 34, 9 August 1933, Page 11

PARIS COPIES LONDON

MODELS FOR CUSTOMERS

"ENCOURAGEMENT DRESSES"

(From "The Post's" Representative.) XONDON, July 7. Now Zealand readers gonerally, and perhaps those connected with the textile industry iii particular, will bo interested to hear of a far-rcaeliing scliemo which, has been entered into by the fabric manufacturers o£ France in collaboration with Paris dressmakers, furriers, jewellers, and all other branches of the fashion and luxury trades. The information has been brought to London by Mr. E. H. Symonds, president of the British Fashions and Fabrics Bureau. Mr. Symonds found during a recent visit to France that the idea of the British Fabrics Ball, which he had the pleasure of organising on behalf of the waifs and straya charity in May, had so greatly' attracted the textile industrialists of Franco that they promptly set to work to copy the example and adapt it to suit their own particular purposes. The outcomo is that arrangoments have boon made to hold at fashionable hotels and night restaurants a series of functions similar to the one in London. , The French fabric manufacturers will provide "lengths of their novelty materials for any and every occasion. These wili bo worked up by the dressmakers into new models -to be worn at special functions, but not by professional mannequins. Here, again, the Briitsh schemo is being adopted. These specially-created fashions are given the intriguing title of "Encouragement Dresses," which Mr. Symonds thinks is excellent. "The economy campaign which has been boosted so persistontly in all parts of the world for so many years past," he remarks, "has created a very serious situation in the world of fashionable dressmakers, furriers, jewellers, hotels, etc., in all the leading capitals of the, world. Any scheme, therefore, designed to encourage a revival of dress elegance and dress expenditure, is worthy of support, rfor its. success would assist in no small measure to set in motion once again the machinery for the manufacture of textile fabrics. "Special balls, afternoon tea dances, and sports dancos are numbered in the Paris programmo of events specially arranged for the purpose of demonstrating the beauties of all classes of French materials. That is' to say, silks, satins, laces, velvets, wool fabrics —both plain and fancy—art silks, and novelty materials of wool and silk, also wool* flax, and silk. The furriers are lending their most beautiful and exclusive furs; the jewellers, ornaments of many kinds. "The move is an indication of the view taken by the manufacturers of French fabrics of the value of this kind of propaganda and publicity to the textile industry of France.'^