Powder Puff Aids Sales

Evening Post, Volume CXV, Issue 123, 27 May 1933, Page 9

Powder Puff Aids Sales

. To a girl behind a sliop counter tbo 'art of make-up is a necessary adjunct to the art of selling. . '" Many stores have recognised this ytvuth for a long time,' and a big cm- ! porium .in Liverpool has completed a scheme of beauty -training for its girls, , and. has presented them, to the public wearing official make-up and in specially designed frocks of Parisian cut (states the "Daily Mail"). i "There is.no doubt that a staff , which is trained to make the most of appearance,, which is coached in the judicious use of cosmetics, and is taught, how and how not .to dress, is of the utmost value in securing sales," an official*'said recently. ' "We have in our. staff training department a woman "who teaches our girls the secrets of good grooming and advises them on clothes and make-up. "While we do. not encourage assistants to use too much , make-up, we realise that, its correct use is essential to the well-groomed '■ woman, and our beauty parlour is at the girls' disposal at certain hours so that they may have | manicures or hair cuts and waving at j reduced prices." , : . j An official of, ' a London establish- J ment said: "We are firm believers in.l beauty behind the counter, and we have held lectures for our girls on secrets of make-up arid dress. , The public demands in these days that the entire surroundings of. a store shall be attrae-

tiv'e, aiid although yWC;.do. not permit our girls to make-up excessively wo encourage them" to make the best of their appearances. " "The girls...themselves believe in makeup as an aid.to selling, and one, a millinery department- assistant' in a West End store, told me that she and her colleagues value their appearance so much that they make a weekly visit to a beauty parlour. "And about once,every three months some of us. visit the Turkish1 baths, and follow thatt with a .mud^pack treatment for our faces," she added.