Page 5 Advertisements Column 2

Evening Post, Volume CXV, Issue 105, 6 May 1933, Page 5

JL llv • • • OPEN ROAD Suppose you came suddenly upon two roads— one straight, well-trodden, the other thin and twisting off into undergrowth. .If you didn't want to arrive at any place in particular, you might choose the latter; but not otherwise. Before you, as a buyer, run two roads. One is the road of knowledge of an advertised product. Thousands use it. There's no mystery about it, no doubting, nothing hidden. It leads the way definitely to a fountain pen, a floor wax, a tooth paste that will give you satisfaction. When you use an advertisement, you use an open road. When you don't use advertisements, you go the doubtful road. You have only a hazy knowledge of the product ahead. No trademark or name to depend upon guides you The result may or may not be worth the; effort. You don't know. J Read the advertisements. Anything widely advertised — breakfast food, hammer, face cream —has proved itself good by advertising. Advertisements put you on the open road to satisfaction. expresses the skill and artis- ~,-""' 'll^'iSiSSßSsssHsH pelling the admiration of the Bpjpft 'I aJfjaSslililßMl; i? '-,j 'i; iS^^^B ear as well as the eye. EhbH f liTSwffillllssnS E '' JsKHHH Stewart Hardware, L^jAAnilA 80, 82, 84 Courtenay Place. BftJvolvß^pr I RADIO BARGAINS Watch thi» space for our _^—sscssw Stocktaking Sale of Radio. Cabinet Models ffl %^^^||!!B Free Home Demonstration. ]Q . We Kaay Payments Arranged* . ' iffk' -