EFFICIENT MARKETING

Evening Post, Volume CX, Issue 112, 8 November 1930, Page 9

EFFICIENT MARKETING

'A. CONDITION OF TRADE (From "The Post's" Representative.) LONDON, 25th September. Mr. G. M. Gillett (Secretary for Overseas Trade, and well known in banking circles), addressing the Incorporated Secretaries' Association at Oxford, said: — "Our methods of marketing, not only at home but abroad, will have to be very carefully reviewed. "We meet with instances of business regrettably lost through the failure of British firms to co-operate for the purpose of arranging finances and suitable delivery. Efficient marketing is iiow a condition of trade. "I am convinced that a review of our present methods is essential, not only for the individual firm, but also it is imperative that our various industries should carefully consider, as some are already doing, the desirability of the provision of selling organisations for the purpose of overseas trade. The days through which we are passing are very difficult and dispiriting times for British industry, but I feel that something may be gained from them, if they compel us to face up to a reorganisation and an overhaul of industry, where we find that such reorganisation is really required. If rightly used these very evils from which we are suffering to-day may go purge and strengthen us that we shall come out of our trials stronger and better equipped to meet the great industrial competition of the world.-'-