SILENT SALESMEN

Evening Post, Volume CIX, Issue 125, 30 May 1930, Page 3

SILENT SALESMEN

VALUE OP FILMS

When Mr. J. H. Seullin, Prime Minister of Australia, leaves for ■ the Imperial Conference he will take with him a special report on the value of the film for educational purposes and for opening up new markets for.Australian goods. This report, which was prepared by officials of the Commonwealth film laboratories some time ago, will be submitted by Mr. Seullin to the economic section of the Conference.

The report strongly supports the adoption of the cinematograph for both education and marketing publicity. It is suggested that a film dealing with the product to be marketed, and titled in the language of the country which is sought as a customer, as well as iv English, would bo a cheap and effective substitute for individual travellers where Australia had not a trade commissioner in residence.

Films dealing with wool, fruit, and other commodities havo been sent to China and Japan recently, and, it is claimed, have paid for themselves as silent salesmen.

At tho present time the Commonwealth film laboratories are without a master. Originally they wore attached to the .migration Department, but now the officers are waiting to see whether they will be attached to Migration, or Markets and Transport. Possibly they will become an offshoot of tho new intelligence branch of the Markets Department which the Federal Government proposes to form.