GAINING IN FAVOUR

Evening Post, Volume CIX, Issue 25, 30 January 1930, Page 12

GAINING IN FAVOUR

NEW ZEALAND BUTTER

MORE ADVERTISING REQUIRED

(By Telegraph.) (Special to "The Evening Post.")

PALMEHSTON N., This Day

"New Zealand butter is gaining in favour uvorywheru at Home. Nevertheless, in certain largo manufacturing districts it is almost unknown, and before the advertising can attain full results, it must appeal direct to the housewife," said Mr. E. M. Maunder, of Pal--iiorstoit .North, who has roturned home from a 12 months' visit to England. During his st..y, Mr. Maunder took the opportunity of investigating conditions |at Home as they affect the marketing of the Dominion's primary produce, and he had some interesting impressions when interviewed yesterday. The chief of these is that New Zealand butter is not advertised enough, and in the right way. Ho had found that. advertisements sent to grocers were generally thrown under tho counter. Taken generally, English, housewives buy butter up to Is lOd and 2s per lb : but once the price rose above thai ievel they fall back ou margarine. Tc him, the next development indicated, as far as marketing was concerned,, was to formulate a scheme by which a stable price for New Zealand buttei could be fixed all the year' round. H( had obtained the views of a large num ber of wholesale and retail merchants and all had agreed that this stabilisa tion of price would prove most bene fieial to both producer and consumer The present fluctuations in the butte: market, he stated, were largely due t( the manipulations of dealers ant brokers. If these could be eliminate! and deals made direct with the whole sale houses, further beneficial result would accrue. i He had gathered from first hand in 1 formation, that the great majority o: the Tooley street merchants were ou *• help the industry and would wel come any reorganisation of marketing , methods which would bring more satis i factory results. He had found that New Zealand but ' ter was gaining in favour every montl ! ana was considered to have a bette food value than Danish butter. Th< • Argentine product was becoming ver; . popular, however, due to the Soutl . American producers adopting New Zoa • land methods. The Amalgamated Dairies' schem , of putting up New Zealand butter ii r cartons had proved a big feature ii ' popularising Anchor brand. He couli cite a specific instance, however, of i shopkeeper who had cut up a 251b bo: of New Zealand butter into quarte r pound pats and retailed it as best Eng • lish butter. New Zealand bacon also enjoyed ; growing demand in England, and in thi connection an interesting test had bee: carried out. New Zealand pork, cure> in England, had been judged on it merits against bacon from Englanc America, Argentine, and a number o " other countries. The Dominion produc had been placed first equal with English.bacon -lish.bacon uncooked, and in the fryin . pan had been placed before all pthe ' onfoies.