WOMEN SHOPPERS
The average woman shopper, as described by Mr. C. B. PinnelL advertising manager of a,London store, at Oxford, is: Amazingly fond of shopgazing; a very careful spender— except where hats are concerned; an exceptionally. keen judge of value: the woman of 20 dresses for show: the woman of 40 for comfort. "There are two classes of woman shoppers," he continued, 'the woman who knows exactly what she wants, and who goes into a shop and asks for it, and the woman who wants something, but has no idea what, and just waits for the assistant to make up her mind for her. Undoubtedly women are more difficult to serve than men. This, I think, is because woman is. the-natural Spender. She £SS Umitea am°nnt of money, and with it she has to buy everything for herself „ and her house." "She is out> he £ ded "to get as much as she can for her money-with one exception, and that is when she is buying a hat! She buys a hat because she thinks it suits her, and the price is a secondary ££* ter. She gets a tremendous amount of SyS'*Ks-.tTa uSS'£
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/EP19291116.2.193
Bibliographic details
Evening Post, Volume CVIII, Issue 120, 16 November 1929, Page 23
Word Count
192WOMEN SHOPPERS Evening Post, Volume CVIII, Issue 120, 16 November 1929, Page 23
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