TRADE PUBLICITY

Evening Post, Volume CVI, Issue 109, 15 November 1928, Page 4

TRADE PUBLICITY

DOMINION'S DAIRY PRODUCE (From "Tho Post's" Representative.) LONDON, sth October. Tho London, office of tho New Zealand Dairy Board is furthering its advertising campaign by a display in tho show window of the High Commissioner's Office. The fact that there is a group of peos>lc standing continuously in front of tho window is explained by the inclusion in the display of what is known as a Textaphote. This machine presents changing pictures illustrating tho dairying industry from the field to the retailer, and every picture has some useful inscription below it to impress upon the public tho need for buying New Zealand. butter or cheese. Grouped about the Textaphoto frame arc boxen of butter and a number of cheeses, very attractively displayed. In the foreground are miniature models of cows. There are New Zealand pastoral scenes, and the display is finished off with ferns and plants. On tho right is a largo placard with the wording "The Empire Dairy l\"imi." On» the left is the announcement: '"flic I'irst in the World." Other prominently displayed notices announce: "The trade arc cordially invited to leave names and addresses hero for supplies of attractive window-dis-play-material." "All New Zealand butter and cheese carries the Government guarantee as to purity and nu;i.l-" ity." "New Zealand ia the greatest buyer ol! British goods. Kec-pmeaio by buying New Zealand butter and cheese." "New Zealand is 90 per cent. British." "In New Zealand cows graze tho whole yeai- round on fresli green pastures. They are never stallfed." liiugston-on-Thames has been, holding an Empire Shopping AVeek, and four Dominions were represented in an exhibition in tho market-hall. The New Zealand display was transferred from the Grocers' Exhibition and set up again at.Kingston. During two and a half days, the public bought £12 ■worth of 2d samples of New Zealand butter, and £0 worth of 3d samples, of Imperial Bee Honey. Kingston is a very good shopping centre, and tho exhibit should be beneficial.