EMPIRE FRUIT

Evening Post, Volume CVI, Issue 82, 16 October 1928, Page 12

EMPIRE FRUIT

BETTER THAN FOREIGN (From "The Post's" Representative) LONDON, 7th September. According to the British Empire Marketing Board, Empire fruit, is growing more .popular year.by year. Most fruit is expensive this year, but, generally speaking, Empire fruit is better and cheaper than foreign fruit, and the dealers admit this. According to an official of the Empire Marketing Board, in conversation with a "Morning Post" representative, "when the' public notice that certain fruits are expensive they are apt to think that the Empire products are controlled by a ring. This is not the ease. Quality for quality, Empire fruits are brought to England at competitive prices, and often they. are cheaper than the foreign importation^," A Co vent. Garden dealer said: "Some fruits are more expensive this year. Lemons are an example. This is due to the fact that there have been short crops in Sicily and Italy, and. Empire lemons from Palestone have not yet arrived. We. expect these early in November." Another dealer who specialises in Empire oranges said: "Most of the Empire oranges come from Palestine and South Africa. They are of the same quality as iforeign. oranges, and are often a little cheaper. Oranges are one of the best examples of thp headway made by Empire fruit. The business has expanded enormously, and has tended to keep the prices down." The weekly report of the Empire Marketing Board states that "the first home-grown apples and pears marketed under the National Mark are reported to have been favourably received by buyers, and realised good prices on a depressed market."