Page 14 Advertisements Column 1

Evening Post, Volume CVI, Issue 53, 11 September 1928, Page 14

ADVERTISING VALUE The Intcvnational Advertising Association was told by Mr. Francis H. Sissou, a Now York banker, at its convention in Detroit that American manufacturers and merchants spent 1,500,000,000 dollars (£300,000,000) last year in advertising their wares. Of this sum . 800,000,000 dollars (£160,000,000) went to newspapers aud 200,000,000 dollars (£40,000,000) to magazines; 200,000,000 dollars (£40,000,000) was .spent on outdoor signs, and 300,000,000 dollars (£60,000,000) on direct mail advertising. As proof of the efficacy of advertising Mr. Sisson described how a brush company had increased its business 300 per cent, in eight years, and had been able at the same time to reduce the prices of its products; a cereal company was able to reduce its cost per package by 80 per cant.; and the "'Say it with flowers" campaign, supported by 4500 retail shops, had increased the sale of cut flowers by 400 per cent, in seven years.—"The Times,''' London.

. A memorial tablet has been erected at Ilston, near Swansea, to John Myles, who founded the iirst Baptist church in Wales, and the Baptist cause in America. He served with Cromwell's Ironsides.