|llllllill!lllllllllllllll!!!!!M | The Mode of Long Ago I , . __ , Fashions of To-day | H I€L °Ur Grandmotliels enjoyed -the choosing of I P^Jft^jjßifl )EP"J I I tf[ Since those days in the (lim distant past, when I =t S 1 clothes. Just as much as we. Certain 8B»/5_^\^^ <4») ] 1 wore leg-o'-mutton sleeves, and her ="^ = g ly their Millinery and general attire had a | N.>^sO^*^-« <^^^ x»r A 8 i• * * -i ja. jiii. l j I "__s' :7 — " B • ■ i i • i i • i*..l M-N^^"^ -.■■■■■■l , mm , s skirts trailed the ground, styles have changed. I S;; =__ a quaint charm which we admire and try to g *^V^"*^*^ <*"***''--— — o^ —*•£__ f mi ** v i % = - == I embody in our Modern Dress. The old folk \ L-— -^^ , 1 No longer do Mothers allow themselves to - ||:^ §§ 1 love to telLus about those old-time days of | {11 ""THr™"!^ 1 grow old —Fashions to-day are for Mothers as i =5-. sE | "basques,-" "bustles" and crinolines. To-day % ' ' gg^ ffl I ji ii Si^ lb "^^^^*>^^ I we^ as aughters/ There's little difference I Ss"" || | what superfluities they seem! I Hi^H^ II I lIIIf I IB Bl ll**l*l««^^ I nOW between the, styles for ages 15 or 50. I 'Wel, MC. Smith Ltd. , £^ULml\\ II II II FA II I IJ*"^^ 55^5^^!!!^^ C, Smith Ltd. M^ == / Fifty years ago Christopher Smith starting with a very small stock, which together with his \ HE■■■' 5= . . / tHS-^^^^^ tireless industry, his skill and ability, and his honest determination to give Value and Service to \ /==-''" =E / -^^^J s customers, soon gained the confidence of the people of this community, and laid the firm r^^^ip* \ = ■ S? / _____s^j foundation of goodwill that has made possible the great and uninterrupted progress of this _________C~JIl\ 3§".w;. || jjj^^H^^ , wonderful store, now known throughout the Dominion as C. SMITH, LIMITED. ; 81, ( JUBILEE PRICE-CONCESSION PERIOD | I Commences Wednesday, 30th May ( = - . *,_,„_„_„,_„_,._„_„_„_,„_„_„_„_.._„_»,_„_„,_„_,._„_ „—.._■+ To demonstrate our appreciation of the loyal support and confidence of our customers, and in +,_„_. a—.,—..—.. { -H".,,' S ' s 1 commemoration of this the Fiftieth Anniversary of its birth,-we have decided to make special i _asa. " I §§V SS ' ■ ' dubllce CelebrfttionS fltfw I P"ce concessi°ns m each department, and we extend a most cordial invitation to our friends J, JSPIa lVlcn's IVIcrCGrV ! 55■■"" = . I . . • E*S I and customers to visit our store during this period in order that they may take advantage of . J XT J I = = Read these ■ I 111 Can great SaVingS rJSL. I the wonderful offerings of Seasonable Merchandise specially priced for this event. Jubilee | ' • NeeClS •{ Leader? of =.*- ---55 items — I rOI" VOll A^—«R ? Concession Price Period commences Wednesday, May 30th. 1 jMdtm&JA^. c •it n • j t i. I Fashion Si'" S C i /I 'I I ' . j #j|Wy /\ Specially Priced for th»s |< S lnce 7573 |fI^; i S^^Si*p., //< " j Underwear' Values . .IfWfM\ WINCEYETTEP^AS | I- —- and SaVe 1 I AVool Blankets / A J - __o_ ■ Bm Z*1 /f*»-NM WINCEVETTE PYJAMAS— I sssv..- ---= Full Single Bed Site *?O/C /A 1 M\ [. CREAM COMBINATIONS- • ■ /gk WINCEYETTE PYJAMAS- | M%ff%^) Icn's "Holly" Brand Winccyettc Pyjamas. | S'- — I Jubilee Concession Price «**/" If\ • $\\ \ All-wool Crcum Couibinu- . fdMBgBKm S %"$ Ladies' Winccyctle Pyjamas; I JO SvJ^^/A cosy warm garment for winter in a full } SS, ■■ = I Full Double Bed Size AO /C // I'J--^l\ I (ions> Wo'scy make, medium »&» «®«HB ■ Magyar shape coat, with bands I M \ #ffflWv ran Se of smart designs. A/11 ■ • ==.. .- -1 ' I Jubilee Concession Pr)== / M|ffi|L\ S^Usu^viS"^ Xs^ "«k ' °f contrastin S COl°"rS; hcnll | f fWli Jubilee Concession Price »/1 I S . SV,j, S I DOWN QUILTS- • ' 1 Concision Price 1»/0 ' / J^»^^«N \ So^Crcanf" " ! l^ldLlil FUR FELT HATS ~ ' 1' = I Wonderful offering of Down Quilts cover- /// Il| \ J KNITTED BLOOMERS— f/I^P"^ill V^ ta % c 10- IC'l ™- „.,.„.„,, I ■ tT^l MlfK^ Spcciiil Clearance of Men's .All Fur Felt f " =E"::'- ---= Jcdin a variety of dmrnilng designs and /// I, / \ \ , , , , i iti THH E, Hftl. -r- d3hfc*& V . P"CC 7/I !I 8/1 |/W- Hate in shades of Grey, Fawn, Slate etc. 1 " S-" S ■ i colours in down proof sateen. // X '/• U | Ladies' AJI-wool knitted bloom- ,' ■K.JBlt MXWwL Juoilee Concession Price ' ' l A 1 \\'M f Also in Velours. Siws CJ to ■ 7J. Less! s'.' " ■'■■■-■ '- mlis'^-S V^K«l^»---——s_ 111 l! .. t,; I . j : Ju^SeS^e 25/6 , U::W^ i^Conce^P.c.B/11 ™ffi^M T,^ V* h I 1 WOOL AND COTTON UN^WEAR- "'"■ •g^ = : ■ AXMINSTER BODY CARPET- /7 | SLEEPING SUITS- ISPPflii'ilil i ./„ , , I li /I M™', "Woolluton" Winter Weight Wool |- - . S"; S o 7in inmcri-il A^niinsler Uodv' Carpet in fl/ " I Children's Winccyettc Sleeping 'llfHl KiwWfflLfll'Mtt , Usual price 5/11 //I 1 j Mil and Cotton Underwear. Thoroughly re- f S-. :r = I 1 nuinto.CcUVrown. / Suits-In Pink, • Sky; Helio.; . U\(^|KlsK^||J|9Sf' Jubilee Concession Price **/ li {1J / commended-and unshrinkable. . =:.' = f Ts.ril Price 17/0 i«/<5 I <™™cd bands and pocket of l\\\l^i^,'»ilW^ i li-tli/ ~ Men's Size Singlets ........... Price 6/6 = . m Jubilee Concession Price 12/3 A ] contrasting- colour; suitable for 1»1|W|1 iff \ f^;''i LADIES' WINCEYET T k ' I W? • «^S Si.c Singlets '....,,. Price 7/6 f ' =-' .- S - -■ . /^BkA f «-'nldrcn ages iJ to 5 years. WWln 1A mll«K«ii \l fin Mirurnnrcccc f LJ ' Men's Size Drawers ; Price 7/6 • . ' =-. = 18-i.i.l!..nlcr, ditto. Usual Price O/|| [J9^ \ b . . I\m m\lif,%^lii, l\f! i' . NIGHTDRESSES— • J fai O.S. Size Drawers Price 8/6 I =•- = ■ 1 1,-/ti. Jubilee Concession Price O/ *«■ M I Sizes 2 3 4 fVKI 'ulXSli, VStiL'WM 1'•' ) \ A\ ell made ot good quality wasli- I ' I SSS'*'?,1 S= j . i Usually 5/G 5/11 ' G/6 VV H 'IMJiI tKL / ing material; in shades of Pink, | > I S. ■ = I /-I • Ol 1 C 1■ i Jubilee Concession Prices- m^^HHWlil^ f k-v-, "clio -' White; trimmed I , i . ■ | Charmmg Sleeveless Frock j■• o/11 4/1 4/Q %,,IBH\ SS?i^ bimdV>^"' A Wonderful Offer! ! ■ 1: £ == I X.act to illustration above. Dainty and inexpensive Even- ; O/ 11 **/ O <*/ V It* . Jubilee Concession Price 0/ £ 1 - . , f ■ - == ' St i»g Frock in heavy quality crepe de chene, in a range of. I .■ UraH J»_2VdSPfl^^CT ' ■ JDuring Concession Period we are prepared to make a smart j =_.;.. == ..' . I, fashionable colours; also in-shot silk Taffeta in beautiful j-»—««—«—<«— l»—»»—..—a.—«.—,,—««—.,—,._.._,+ ||^ \W^K_r>)»| ».—..—.,—r«—«._.._>,_„_„,_„»_ „_„_„»_,„_„_ f Business Suit of thoroughly shrunk All Wool Suitings and f __r'^'- = ■ i combination colourings: The corselet and daintily | j V' '^MLWMtfm, 1 f I' >■ Tweeds, single or double breasted style, same price, and ' =*;' 1 , J Z^^JS^*^Z™^ cs^ I VALUE is wrapped up f \^W|l We chose these ' , I- -—c a flt ..„■-, .p. '84/- I:-'. E= !• ' sent free on request. Jubilee Concession Price OW 0 J . If fI ' fIW 'til 1 _r 1 f 1 /\ff • f Jubilee Concess.on Pr.ce O_/ r=_ =1 » •' 'L -- -. - ■ -- —J »n every purchase from . ;j / ' tefi^ii j Wonderful Offerings ; )__ ,_„_„_„_„__ _____] "Weare M j - *. ■ ■■ . I■■■ •C. Smith Ltd. I M pj|iiji' I ' from the Silk Section .* I ' ' striving Hard M S ' In Olir • I high class ribbons- . j■ / fe;|//OT ' ! satin "Sahara"- j Qt_a -%jfx TMTrkn_^l7 f to Serve You H SC. Smith Ltd. Rgl X^tA* f A Wonderful Offer of High Class Ribbons in ■ V A/-:. ; ;| II A beautiful soft bright fabric for day wear K^C^V-C; ITA VIICJT • . Better!" _== — =„. toto m_r .V _^l m* -T v«lous widths ot one to six^nchcs, in fancy I f ,'#;f :i'MJj i and dance frocks. In shades of Kose'Beige, I ~. _-. . . - _ =='"' = Since .1878. '■ stripes, floral and corded in all new mid | {• .Slri'.'M If I Helio, Nile, Royal, Rose, etc. 3G-ins. yl /A I $hnn fit C ttA JiiVinir " -H'"" = lVlClllllC OCtUUU • ? fashionable colours. Usual Price IOJd to 2/G | i M|T/|i|| f wide. ' Exceptional Value at 4/" UllOp Ul Is, tJUlllll L,IU» QUYITIg , S'- "~~ x E yard. Od. and £Jd. I !■ Sil 1 1 w f* a ll* ■— — ■■ 5 < S /l^ C # «W,W V«#»_»« ! Jubilee Concession Price 0 0 I I ■ *gg 1 SHO T TAFFETA SILKS- I Juhlhe CelebratlOtlS \ 1^ § •, Many bplendid Values silk evening shawls- . UlmF^ Lo^y Sliot with i.- , ■' ' . =v; '= ■ A- _;* W.«_ > ! Embroidered Silk Evening Shawls I ■ fmlWm 1 chiffon finish in a full range of delightful 1 WHITF TWII L SHFETING ' ' _=^. === - ' AWait lOU with deep knotted fringe in lovely shades of | -If'T' colour romhimtion. l'«; in, w.M P XI /I f f WHUt IWILL bHEfcTl^G— ... •==-- -_ , _ _.wv*. Saxe, Pink, Cream, Apricot, Red, Tangerine [' i I * coloui combinations.^ _6-xns. Wl de. /|1 I 35 Pieces Heavy Quality Linen finish , = L SS; i etc. 00//? ' I' # /■ ' 1 Jubilee Concession Price, yard '.*.*■ | White Twill Sheeting. 54-in. wide. Usual . __= "' S -. SMART VELOUR WINTER COATS— j Jubilee Concession Price dJ/ 0 j i I I Price 2/ 3- 1 /JO r S. _S _EE /_gSSSJ 50 Only Ladies' Smart Vclour Winter Coats, trim- j ' I if / ■ I ALL SILK GEORGETTE— j Jubilee Concession Price, yard */ *> /V^ ■>!' ~' '•' = /iS^S-llKi ' mcd iashionable Fur collar and cuffs. ■Perfectly | STRIPE KASHA SCARVES— f I / f 3S-in. All Silk Georgette in a range of 50 ' 80-in. wide. Usual Price 2/11. *% //» 7V )] , v - S■■ ' = -"TrJll tailoild, in various new colours. Usual gA /g Ladies' Fashionable Stripe Kasha Scarves in I ,§ / -I lovely shades for day and evening wear, and 1 Jubilee Concession Price, yard W 0 J?_WVOj ' =' ', S= mSSSm Price 105/-. Jubilee Concession Price ««//« , | assorted stripes and multi-coloured effects. j M I ri-illv wondrrfnl v I i- /y» I V^sN__7 S = JBSRsSig^ FUR TRIMMED COATS— - +«—»»—«»-! Ideal for present wear. C/I 1 I /i ' f J, 5/6 !,_,._«* READY MADE SHEETS— *> *&-:SL • = T S ' Ladies1 Fashionable Fur Trimmed Coats, p«r- i I J»W'ee Concession Price 0/ 1.1 1/ I / . . . Jubllee Concession Price, yard **' " \ j Extra Heavy> strong Quality, &^^R*> S _S xi* _^F__^^L_. i'ectl'y ciit and tailored in new'and becoming | 4.,_, 1 ,,_ 11 ,_,,,_ ml _, 1 ,__ v ' // I I ' If \)' am luiblcached ready made ■ irK^Sulii^CTl =5 •'' "" \fll P' /'' li ■* \ several soft and becoming J (AS^^aSSili^^i;.;."/ ■ attractive fbr \"* f ' "^^'^ SHEETS— _ /_C^Vv'*\ il I"' ' >^ ~| ■>'c = I f / I i ubilee.' " D . ! yrMl^ READY-TO-WEAR FELTS I j ll7:^^^^^^^, / I m»de 1 pure *™-r£w?wh/ 1 W^^^^^ -' =•1 .1 ] / i % \ Concession Price 00/ U i V^ \ T Exceptional Offering: in J f PURE SILK HOSE— i^lSo^^-M^_ll J liable cloth. • . . I W/ffl& \ ¥w££Sp&f^ =_=':^' = ¥\ \ I I I /I /I ■ • S- X' \ ' X Ladies' and Maids' Ready-to-.' f I Phoenix Pure Silk Hose; silk 'W^B«K^Mli^^. 1 Single Bed Size Q/1 1 \ J§_g|r '1\ h, iSS^SfT HS ' '•■ s5 Z1 l\ \ li ' I \ ill i\ TWEED, COSTUMES— \j£ ' VIV wear Soft-finish Wool Felts— \ } whole length; in shades of Grain, W^sfrmil I ' Price 0/ ** I 1 IA 7W^ S:'» = /BY \ I 1/ J/Y /•/ Indies' Smart Tweed Cos- j% . 1 /|\ In a wide range of chi? de- j j Nude, Coral Sand, Bran, Blush, . ||®W \|J| i^A 'j. .Double Bed Size 1 Q/fi I I 4»,f *^ . === ' == / \\\ I, I ' ML ''■<& tumes in several distinctive f A j\\ signs in Black, Navy, Beige,. [ f Peach Bloom, Parchment, Pcnch, iaS3N3 \» 1 Price 10/0 I 1 )^iV\\l - • =•- ■^ // (IllllW f fflß^a styles and mixtures. -Wo- I /A jjl I V "nd all fashionable colours. j I Cameo, Cinderella, Harvest, Pah- X fWsM M Zt I ' ' I yf /•fa "S-.— S // II \\ I ill ■ men's size only. Usual |. -^m* Jk\Ai MlU&i \ Many less than luilf-prico; J, { 10, Nodara, Dawn, Mauve Clair, \<ffi^M l\ • f Pit Inw <?r IPS I '\ I 111 __= \~- iii_«i_rl^P I \m^m --"«/». !i "rf-^r^i %/ I HSErr: ,U I ■ iv = fi-lWr^ »V Concession Price 03/ 0 ' W/ > #/l f Jub.lee Concess.on Price O/ X 1 .. ~Jf f re linen flnish ch)th . ,-/| ! Lf\ | = : , t . == : Wsm c-.», I %L ft #-*H fE^ D?' T?-WE^ n FEIr Tf I SILK HOSE- >S**-___«--*^ Per 4-do_. Price 0/11 ¥/ \ 1 =_-- = SEAL COAT— ? -m WoY/ ml Ladies and Mauls' Ready-to- j. ; "Phoenix" Silk Hose—ln Black ' i " V \ j- | == ■ = W' Exceptional Value in Lad- I I%] \ /Sr_=>'P" \ye.n- l'clts, in smart and dus- jI ■ a hd odd shades. j WHITE TURKISH TOWELS— V^ If S -'■• S vjf , ies'fashionable Black Elcc- | 1/ n«LJ tinctivepull-oii shapes Macicci | Usual price 10/6 *)/C ALL-WOOL WINTER HOSE— J 10 Doz. Only large gea«inc "Ad- I J t S- >;■ E_H i trie Seal Coat, made ,of 1 rHII nuFM'S HAT<; .mcl linisheci laille riDDon; in | « Jubilee Concession Price w/ v T nrlins' All-wool Wide-ribbed s iniralty" White Turkish Towels. 1 . I t-. -— •'■■:''. = I I, cho,ce selected skins; trimmed : Wonderful offering of Children's Jnaberrv, V^, SS" if PURE SILK HOSE- Winter Hose; in Grey, Mole, | ; S.*e 2-ix 48 Usually 4/|| TU ' 3'- = • 'j 6'?1., skunk collar. High-class Real Velour Hats, in Navy, B*ark, Black, etc. Many |f "Kayser" Full Length Pure Silk Brown, Champagne, Black, etc. [ b/b. Price, pair "»/ ** I; 1. I U >jai 5 ',,,, = I , JuDiiee i,lo/10/- ' distinctive shapes and trimmings. less than half-price. f i Hose—Black and Navy only Thoroughly recommended fov J nAMA o_- TAR , Fr , nTH c I 1 X j frdMSPv S=..'A =■■ I V °n ' *10/10/ ! , h/T 1 VahlC 2p 5A- 15/6 Jubi.ee Concision JO/g j U-al price 21/- g/| J wear _ 4 /g DAMASK b TABLE CLOTHS- H iIW §^' = I! REPP COAT FROCKS- I Concess.on Pr.ce AOf O Pr ; ce _ WU I j Jub.lee Concess.on Pr.ce Ol * 1 Jub.lee Concess.on Pr.ce "*/ U I p.^^ Table Qoths in various choice | KMLW|| n; S', I ' : Exceedingly useful models _ in Repp . * " "— " ' " '" ' " " "~ —-» * designs.^Size 2 -yards square; Usual. U^P T Si^t B UIIJ Coat I'rocks in mos becoming; styles . Jubilee Concession Price 1 #/0 Wm HE : : -~- *^J^*K~y - and colours, and daintily trimmed. ________ ______^__«_k_i______k_B^____i _fi^B-Mh ____________k^__________. 1 j_^ W I^* ■—-- • S£ // Usual f r,ice S/5/-- „ . 'iQ/fi -^ —"'^« '_^Js__!t A A f--- _^l^l ]^T ) St _^_T^_J_%T^\ LINEN TEA TOWELLING— l?^i- 1/ ¥ =;:r = Jl Jubilee Concession Price *»•// V g i \^& t\ i\ I «^ I "^l' 111 600 Yard's-27-in. Heavy Quality All J P_ yL< f 3H If V = = f\ rim V WINTFR TOATS it iV f\#\l 1 I 111 Linen Tea Towelling. Usual 1 1 Id. 1 . I T J =_= 4 -s l\ GIRLS WINTER COATS- 0 1 » 'V 1 \M % I « 1 I 111 -Price 1/8. Jubilee Price 11^ \ I * _= = I V-, 12 Only Girls' Navy Winter Coats ot I I • ■ V^ #__>▼__% I ' _r"_l 'II 111 \» ' ==~ = A V s.ooA Wdity all wool blanket cloth; ■ I #_^ JV \ I I I 111 PYJAMA CLOTH \ I =s = / \ \ finished plain tailored collar and belt. I I Jk l_F_f\ _f\ \ I I Jdl If I Wonderful Offering of 36-in. Stripe I I = = / / } V__ Size 30 ' 33) 3G inclu Usual Pri ce IV -P EMM \f 1I J _ ■' „ , m^i3 \ i «^_r Pyjama Cloth in various choice colours. \ I =£ . = Ji 4, 9/G- ?Q/fi iyyOi V Tiiii-J UU %-—-_/ Ww? All new season's designs. 1/ \ I =" " S /I I Jom Jubilee Concession Price Cdtf/ V ~^"^ Jubilee Concession Price, yard 1/" \ I S §_§ / i_S^ GIRLS' COLLEGE COSTUMES— " _T"_T^ \ _A-\^-**-*i \/f\t l**%fl( I " ' WINCEYETTE— \ I = =E IF/ 12 Only Girls' College Costumes; good ' I vy|-_jW#^V_ Tf 1/ /# 11 If ■" 36~m' s "Perior Quality Winceyette in )- V-^ == S ■ jLjfl: quality all wool navy serge. Size 6 and " , /\*\J I V-? / \JL4I L V-/ . \ colours of Hc'i°> Pink, Sky, i^\\ ' =_5"~" H Pf^ ' Jubilee Concession Price "oV/Xi V^_>f Jubilee Concession Price, yard 11 1 :;.
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https://paperspast.natlib.govt.nz/newspapers/EP19280529.2.17.1
Bibliographic details
Evening Post, Volume CV, Issue 125, 29 May 1928, Page 5
Word Count
2,441Page 5 Advertisements Column 1 Evening Post, Volume CV, Issue 125, 29 May 1928, Page 5
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