"HUMAN TOUCH"

Evening Post, Volume CV, Issue 125, 29 May 1928, Page 13

"HUMAN TOUCH"

_ ♦-. — .. '■ ■ WOMEN AND BEAUTY IS IT A NECESSITY? CHARM COUNTJS MORE (From "The Post's" Representative.) '' LONDON, 21st March. In a case between two beauty specialists, Mr. Justice Humphreys discussed the qeustion whether the advertising slogan, "Beauty is not a luxury but.a social necessity," came within v the Copyright Act, as a .trado mark. Tho plaintiff, Dr. Oresto Sinanide, of Sloano street, asked for an injunction restraining La Maison Kosnco, of South Molton street, from causing to be printed or published any advertisement containing the phrase or any substantially similar phrase which might infringe the plaintiff's copyright in his advertisements. Mr. St. John Field, for Dr. Sinanide, said ho carried on the business of elec-tro-therapy, or a beauty specialist. Tho defendant (Mr. Charles Abbot Brown) had a business in tho samo line, and described himself either as a plastic surgeon or a cosmetic surgeon. Dr. Sinanide said that ho invented the phrase, "Beauty is not a luxury, but a social necessity." He never hoard of it before he introduced it in his advertisements. Mr. Abbot Brown said that during • the war he was a major in'tho Royal .Army Service Corps, and later ho left that'unit and did a-great deal of work in . counteracting the effect of wounds on the face. He had been described in ono of Mr. Robert Hichcns's books, "December Love," which was published about three years ago, and was tho book of the season. ' ONE SHILLING DAMAGES. Mr. Justice Humphreys: "How were you mentioned'?"—"As a cosmetic surgeon of Greek origin practising in South Molton stredt. I am.the only cosmetic surgeon in South-Molton street." "But why of Greek origin?" asked tho Judge. "Because I use the Greek expression 'Kosineo,' which means 'I adorn.' " Mr. Cartwright Sharp, referring to tho words, "Beauty is not a luxury, but a social necessity," said that many women had reached positions of prominence and high eminence on account of possessing a pretty face. Mr. Justice Humphreys: "A great many women who are not beautiful havo bocomo celebrated. Of course, I am only speaking-; of thoso who are, dead." Giving judgment for the plaintiff, Mr. Justieo Humphreys said that Mr. Abbot Brown was a perfectly respectable man, and there was no suggestion that ho had not acted honestly. Perhaps unconsciously, ho had taken tlio words from an advertisement of tho "plaintiff's. . Mr. Field asked for nominal damages and the Judge awarded him- one shilling. WOMEN'S OPINIONS. Some London newspapers found in the case an excuse for discussing a question which doubtless has in it the "human touch," so they sent members of their staff post haste to ask people who should know whether beauty is a necessity. , Miss Zena Dare, tho actress, says: "Beauty and good looks must always count, but they are not, in my opinion, such deciding factors in success or failure as people generally aro inclined to believe. Unusual beauty in a woman often ranges against her all sorts of 'forces. Jealousy is a powerful enemy. It is not enough for an actress to be simply beautiful. -She must .have brain and tho power to compel attention, and to possess that indefinable thing known as 'charm.' In other careers than the stage organising abil-, ity is certainly more helpful than apretty face." , Miss Irene Russell, playing in ''Clowns in Clover," says: —"Beauty is not essential to a stage career. But charm is, and by charm I mean the captivating expression of personality. To be successful, whether one is on the stage or elsewhere, ono must love one's work. Tho idea of work must dominate. In a woman good looks, prettincss, beauty, loveliness, must all fade, while brains, talent, genius remain!" Miss J. A. Roynolds (a director of a business.firm) says:^"Bcauty will not unlock tho doors of business. Brains are the best key to success. It is what you are rather than what you look like that counts in tho world of commerce. Good looks, I suppose, must be of service to a girl on the stage, but in business I really do not think they matter in the least. I would almost go so far as to say that women in business may even be successful without worrying about the attractiveness or otherwise of their dress." GOOD BEARING, GOOD MANNERS. Here are some other opinions:— Lady Alexander: "I do not believe that it is- a necessity. Good bearing, good manners, and charm count more. Beauty is, after all, a matter of opinion, and beauties may have no brain and be stupid. In other words, beauty is an asset but not a necessity." Miss Genevieve Tobin, the actress, who is playing the name part in "The Trial of Mary Dugan":—"There is no doubt about it. Beauty is a social necessity in any climato and any place." The Hon. Mrs. Fitzroy Stewart: "I agree entirely that beauty is a necessity in the social world. There is a saying that women should stick to the 'long 29'—that is, remain under 30 as long as possible—and I think' that is right; it is one's duty to society." The head of a typists' bureau: —"Tho pretty girl has a far better chance given anything like equal ability. Business men prefer espocialy a young girl, whom *they consider more adaptable. Beauty is undoubtedly a help, though not entirely a necessity." An ox-headmistress of a famous girls' school: —"Beauty is an advantage, but not a necessity. Bearing, training, charm of manner count as much."

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