MARKETING METHODS

Evening Post, Volume CXII, Issue 151, 23 December 1926, Page 12

MARKETING METHODS

SINGLE-TRACK SELLING

Complaints of United Kingdom traders against methods of marketing Dominion produce are not confined to New Zealand butter and cheese. A cablegram published earlier in the week mentioned a complaint by the British Federation of GrocSfs' Associations against the method of marketing Australian canned fruits. The origin of this complaint ib found in a motion tabled with the federation by its Colchester delegates: "That this meeting desires to register its strong protest against the marketing of Australian canned fruit's through one single retail agency instead of through the usual wholesale channels, and recommends its members not to assist in any way the publicity campaign for Australian products of dried or canned fruits while these conditions persist.". . Fortunately threats of boycott and ''buying foreign," which might have found something to rest upon in the above motion as worded, are not implied in the amended form in which the federation finally expressed itself:

"That this meeting desires to register its strong protest against the marketing of colonial fruits through any single retail agency instead of through the usual wholesale channels. It requests the colonial authorities seriously to consider the matter before adopting this system of distribution." The cablegram referred to above alleges that owing to, the articlo being placed in the control of a single retail agency "grocers desiring to stock Australian lines to meet a definite .'Buy .British' demand cannot obtain supplies except of lower quality drawn from Weddel'f; large unfortunate purchase