SAFEGUARDING OF BRANDS
"A world-travelled friend of mine, a thoughtful man whose word I do not doubt," said Mr. J. H. Joll (Hawkes Bay) at the meeting of tho New Zealand Meat Producers' Board yesterday,'' told me that he had spent two years in the Argentine. He was going Homo on a vessel from the Argentine, and "got into conversation with the ship's officers. The question turned on the quality oi! lamb,, and his friend, a New Zealander, extolled the superiority of Canterbury lamb. Tho officei said: 'Oh, but we have a whole shipment of that on boardl' 'I am sure you have not,' contested tho New Zealander, who knew the vessel's movements, but he was taken down and shown the fact that the whole shipment was branded 'Canterbury/ That shows," concluded Mr, Joll, "the great importance of safeguarding our brands en our markets. There is an electric branding device that would do it." "I would like to sec it," remarked tho chairman. "I do not think it possible.. Mr. Frascr lias just mentioned that he was through tho whole of the Argentine works. Ho saw nothing to justify tho statement mentioned by Mr. Joll."
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Bibliographic details
Evening Post, Volume CX, Issue 50, 27 August 1925, Page 5
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195SAFEGUARDING OF BRANDS Evening Post, Volume CX, Issue 50, 27 August 1925, Page 5
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