Page 10 Advertisements Column 3

Evening Post, Volume CIX, Issue 63, 17 March 1925, Page 10

HAIE REQUIRES SPECIAL CLEANSING—NOT SOAP. Nowadays, we seldom hear of any refined Australian woman who would even dream of using ordinary soap for shampooing her hair. The knowledge has become almost universal that the hair requires an entirely different cleansing agent, just as the teeth and mouth require special cleansing preparations. Most soaps and ready-mixed shampoos contain too much harsh alkali, which dries the scalp and makes the hair brittle and lifeless. They also coat the hair strands with .sticky matter that quickly collects dirt, requiring another waßh' sooner than is wise. For regular use there, is nothing to equal just plain colinated 'coconut oil (a pure and quite greaseless liquid) which is far better than the most costly, heavily-perfumed (but alkali laden) soap you could use. A couple teaspoonfuls cleanses the hair from roots to tips— completely. • You merely wet the hair with water and rub it through. A copious amount of rich, heavy, creamy lather collects every sign of dust, dirt, dandruff, or excess oil; and it rinses out very easily. The hair dries rapidly and uniformly, leaving the scalp soft and cool, and the hair fine and silky, brilliant, glossy, and fluffy. You should have no difficulty in getting colinated coconut oil from any chemists—but bo sure it's colinated." This is not at all expen- ! sive, and will last a long time. You will like it especially because it leaves the hair as easy to dress as though it hadn't been washed at all. (IMPORTANT-Do not confuse ColinI ated Coconut Oil with cheap and sticky emulsified, concentrated, or saponified coconut' oils, or raw coconut oils. There is only one genuine Colinate boconut Oil, non-greasy, and is compounded only by the International Laboratories. Look for the maker's nameon every bottle to ae'eure. satisfaction. >~ Advt.