PUBLICITY AND TAXATION

Evening Post, Volume CVIII, Issue 63, 11 September 1924, Page 6

PUBLICITY AND TAXATION

That the lack of publicity abroad regarding Newi Zealand is a handicap to j the business community was stressed by Mr. A. P. Harper, ■. lecturer .at the monthly luncheon of the Te Aro Advancement Association, to-day. There was ,absolutely no system.of advertising this country abroad. Tourists meant a tremendous source of revenue, .and publicity was. essential for the proper patronage, of the scenic, resorts of- New Zealand, which were unequalled anywhere else in the world. . The Chamber of Commerce was at present asking Government support for a publicity scheme, which, if systematically carried _ out, would do, the business community an immense amount of good. Touching on the question of taxation, ill1. Harper said that taxation in NewZealand to-day was producing"lsss revenue. Business men with surpluses did not spend the'money vastefully, but put it into their concerns for their expansion. The heavy taxation left no money for such expansion. Public expenditure was too fast, and it was necessary to raise too_ many rates with which to iiieet it. Business men were the cnlv people, who could prevent such a state of affairs becoming moro serious. ■ The solution lay : iv the placing of more business men iv politics. . Mr. Harper was accorded a hearty vote of. thanks.,