EXHIBITION PUBLICITY

Evening Post, Volume CVII, Issue 66, 18 March 1924, Page 6

EXHIBITION PUBLICITY

The "Daily; Express" may be correct in stating that Europe and the United States of America know little about the Empire Exhibition ; but it is hard to believe that publicity has been wanting in Canada and South Africa. In Australia and New Zealand certainly the public is well aware of the preparations that have been in progress for many months. This is due not so much to organised propaganda, but to appreciation by the Press of the importance of the event. The Exhibition has been and is news, and as such it has received the attention which has kept it in the public mind. For South Afr rica and Canada there should be the same interest, for the work done at Wembley Park is equally important to them. They are concerned in improving Empire trade, and the Exhibition, if successful, will possibly do even more for this purpose than fiscal preference would do. If, then, thte Exhibition is beiing neglected, Canada, and South Africa are neglecting their own affairs. It is possible, however, that what the "Daily Express" regards as lack of publicity is merely the absence of posters and hoardings. These methods of advertisement have not been found necessary here, because the public has been keenly interested in the progress of the work as reported from day to day. In Europe and the United States it is probable that there is scope for organised publicity. Foreign countries have not the same reason for interest in,the work. To some extent the Exhibition is an attack upon their trade. In it they have no opportunity of advertising their wares ; for AVembley Park is to be' the showroom of the Empire.