EMPIRE AT WEMBLEY

Evening Post, Volume 65, Issue 65, 17 March 1924, Page 8

EMPIRE AT WEMBLEY

EXHIBITION IN THE DARK

INADEQUATE PUBLICITY

EXCEPT IN AUSTRALIA.

(UNITED TRESS ASSOCIATION.—COPTr.ICIIT.) (AUSTRALIAX-XEW ZEALAND CARLE ASSOCIATION.) (Received 17th March, 2 p.m.) LONDON, 16th March. The "Daily Express," in an article, headed, "An Exhibition in the Dark," roundly condemns the policy of keeping the outside world in ignorance of "Hie greatest exhibition this or any other country has ever seen." "A most diligent search up and down Europe," it says, "discloses little information drawing attention to April's great event. Similarly, America knows little or nothing about Wembley. The Exhibition authorities admit the advantage of advertising the Exhibition, but they contend that the responsibility rests on the Government and shipping companies, manufacturers, or somebody else; therefore, it is time the Government- took a hand. "To show what can be done, the Australians have, led the way by acting for themselves. They have been enormously impressed with the idea, of an exhibition covering the wholn Empire. Australians are alive to the situation of the Exhibition. There isn't a berth vacant in a. single ship leaving Australia for the next few months. This is due largely to the excellent plan of the authorities in sending a. commissioner to wake up Ausira--Hi.. On the contrary, the Canadian newspaper proprietors have been forced to ca-ble to the authorities protesting against ;the lack of publicity for the Dominion, to which, the authorities replied that this must be left entirely to the Canadian Government. Reports from South Africa indicate that there has not been consistent and persistent publicity."