AUSTRALIAN CANNED FRUIT

Evening Post, Volume CVI, Issue 129, 28 November 1923, Page 9

AUSTRALIAN CANNED FRUIT

The ibis is the trade mark of the canned fruit from the New South Wales irrigation areas, and the Australian Trade Commissioner in the East (Mr. Sheaf), in a letter to the Premier (Sir George Fuller), says it is difficult to make the Chinese and other peoples of the East understand that the tins contain'fruit, arid not birds; and they also fight shy of jams with the kangaroo brand, in the belief that they contain a kind of meat with which they are unfamiliar. He instances a case in which a consignment of fruit showed the packer's brand, in the form of the ibis. The trow-as forwarded to a business house in China, and the - Chinese merchant was indigarit. He declared that he had asked for fruit, and had received birds. The best method of labelling fruit, according to.Mr. Sheaf, is to have a picture of the fruit itself the most prominent, feature of the tin. ; It would be more effective still, he says, if the wording on the tins was printed in some of the various Indian vernaculars. He, however, emphasises the language difficulty in India by the fact that the daily business of the bazaars in Bombay is conducted in 40 different languages.