"SCRIPPS-BOOTH" UTILITY MOTOR-CARS.

Evening Post, Volume XCV, Issue 24, 28 January 1918, Page 4

"SCRIPPS-BOOTH" UTILITY MOTOR-CARS.

Scripps-Booth cars combine, in a way that is absolutely unique among motorcars, the luxury of the heavy car with the operating economy of the light car. The Scripps-Booth four-cylinder Roadster is the only car of light weight that has, as yet, really satisfied the popular demand for the ar/pearSnce of luxwy and the comfort and ease of smooth-rid-ing that, until. Scripps-Booth arrived, has been obtainable only in more costly cars. .

To these qualities the. Roadster adds the thrift and the handinees that are possible only in light weight construction.

Rugged honesty of construction is the real source of Scripps-Booth. popularity. It .is like a lean, light-footed thoroughbred, ■ with sinews of steel and mnselns of whipcord. It is built to do heroic things, a.nd does them. Beneath the surface beauty of Scripts-Booth are hidden homely qualities which spring from an honest purpose. 'It"has road-steadiness without weight, strength without bulk. 'Its mechanism is in perfect balance. Its performance is consistent, responsive, and enduring even under abuse. Add to the'economy of the cheap light car, extraordinary riding ease. Subtract from the heavy, costly car is clumsiness and expense. . The nett result is ScrippsBooth luxury. Endurance is simply sustained power. The ability to sustain power does not depend upon mere size and weight. It, springs from an even distribution of weight—a perfect co-ordination of parts. Scripps-Booth endurance is the product of" concentrated strength, • plus lightness, plus,.co-ordination, plus control. It is the ' highly specialised, synchronised strength of science. . Excess weight in a motor-car is an effort to secure ease by weighting the car down on the road. Scripps-Booth attains ease, by a perfect and scientific balance. . ' Scripps-Booth lightness ie actually Converted into luxury. Every ounce of-,-, Scripps-Booth energy 'counts every minute it is on the road. It. is ..not wasted in overcoming the inertia of" dead weight. ■ ScrippsBooth is: like a perfectly-muscled athlete —its lightness i conserves', energy. It always has energy to 'spared (' Immediate delivery of the latest two and .four passenger modek can be obtained from Inglis Bros, and Co., Ltd., 24-26, Harris-street, Wellington.—Advt.