Made in Canada

Evening Post, Volume XCI, Issue 146, 21 June 1916, Page 18

Made in Canada

Building Ford Cars for New Zealand.

Phenomenal Progress of Canada's Greatest Motor Car Factory.

Thirteen years ago, in the town of Wallcerville, Ontario, Canada, there was a small concern called the vValkerville Wagon Company. 11, on some day when business was not rushing, the general mans^er, Gordon M. McGregor, wished to take a little stroll, he could walk around his shop in about two minutes by the factory clock. Nobody would have believed at that time that this shop would in a few years develop into the largestplant of its kind in the British Empire/ having a floor s"pace of over 435,000 square feet, and making three times as many cars as any other motor car factory in the Empire. . But so it has corned to pass. The Ford Motor Company of Canada, Ltd., organised in August, 1904, had its inception •in the brain of its presiding genius, Henry.. Ford; but it is. mainly through the efforts of Mr. McGregor and his Canadian associates that the Walkerville Carriage-build-ing Shop has been turned into the great Ford. Plant, at Ford, City, On- ' tario. -■- -■' ■ - - - ■'- * That factory is now one of the industrial show places of Can&da. There you will find the highestpaid motor car mechanics in the Empire. ''.... . . There —designed by Ford engineers — are hundreds of machines that are marvels of mechanical ingenuity and efficiency. .: ' There a new Canadian Ford Car is . born . every .three , and one half minutes. . ..-'..■" There'workmen are busily engaged in m'alcirig. additions ,so that... the.-production of. cars .may keep pace with the rapidly-growing demand. -'■•-■ -■--■ -: In the Canadian plant every Ford Car intended for ;New. .Zealand is .. constructed practically in its entiyety — even the steel is refined.' there. All but £3 or £4 worth of. the materials, used in the. making of the Canadian Ford are bought in Canada. The Canadian Ford is . therefore not,, merely, ,"Built. ..in. Canada" —it is "Made,in Canada", and in Canada's Greatest Motor Car Factory. The progress bf ' the Canadian Ford factory has;been phenomenal.^ The first car was shipped'in August, 1905. -Within ten years'the butput increased from' £20,006 to £3,600,000 (in 1915). .'-•"'■• The production schedule for 1916 calls for 40,000 cars. Over forty thousand Ford Cars are to be made . by one Canadian factory_; in- one year by Canadian labour, and with materials produced in Canada. Few people. in New.. Zealand can realise what - an- output of 40,000 motor cars means in plant, machinery, raw materials, and organisa-. tion. But what'will,interest many people in this Dominion is that a substantial portion of that output will be shipped to our ports. Already the. Ford is immensely ' popular in New Zealand. Indeed, there are far and away more Fordowners than owners of any. other type of car. "This year many hun- , dreds more will learn something of ' the sterling qualities that have made the Ford "The Favourite of Six Continents.". n .., .. .. ..,-.'. . "THE UNIVERSAL;CAR." The Ford Car appeals to all classes. It is a car that does its work day in and day out at the low- , cst possible cost for operation and ■ upkeep. ' , The business man favours.. the Ford because of its simplicity of. operation, its light weight, the speed with which it '.'picks : up," and its low running costs.. He finds , that the F-ord saves tyre wear and tear and gives more mileage per gallon of petrol. ■ ,_ .. , For the farmer's peculiar require-, ments the Ford is ideal. . It saves time in the transport of produce, fodder, and supplies, and makes for greater efficiency on the farm. It is ready to start at all times and under all weather conditions. It laughs at swamps, dense scrub, heavy miry roads and tortuous hills. It puts an end to the oldtime tedious journeys . to. town-l-^ ' turns distant friends ' into, near-by neighbours—and widely extends the pleasures of the farmer and his family. , ' , -\ But New Zealand business and professional men, agriculturalists, pastoralists, and orchardists are fully alive to the advantages of Ford ownership. Over 6,000 Fords are now running in this Dominion, .and of these fully: 4,000 are operated by farmers, and this number is increasing by leaps and bounds. The demand for; the Ford is unprecedented because the value is unequalled. '■" Judged by the tests of time, of economy, and of variety of uses, the Ford always demonstrates its superior worth. .Ford prices are ..low .because of' . ■ big production; but Ford merit is astonishingly, high. ■-. •- "That is the main reason why the . .Ford so far outsells all other motor cars. ... < .. . ..ford service to ford ;:'■.. '::.:.' ; .oyyn.e.rs.:: .;.:.:.;.;:.;'• . One point of special interest to intending purchasers of Ford Cars . is that Ford ownership carries with it the benefit of Ford Service. The : Colonial Motor 4 Company, Ltd., of. Wellington^-the sole agents in* New : Zealand for the Ford Car — has ■ erected and equipped a Ford Service Depot, similar to those found in the principal cities of America. . and Canada. . , This Service Depot, the first of • its kind in New Zealand, vras made possible only because Ford owners : constitute so large, of the total "number of motorists; in this Dominion.- It is not a garage for the storing" of cafs,""but a'place where Ford. supplies can be ob- ; tamed at lowest'rates,-and where Ford repairs, overhauls,' and adjustments are carried "out efficiently at cost price. :.' • : It should be noted, however, that Ford Service is not.confined.to the work of this depot, but is rendered by Ford dealers in practically every town throughout New Zealand. ' The readiness with-which spare parts may be procured throughout New Zealand is another advantage offered by the Ford, arid this Has largely contributed to the car's success. • ■:'"/?./„ ■•;;•; " • "