THE PALL MALL EDITOR

Evening Post, Volume LXXXIII, Issue 71, 23 March 1912, Page 19

THE PALL MALL EDITOR

Lord Northcliffe, founder of the Daily Mail and, chief proprietor of The Times, pays a very handsome" tribute in the Daily Mail to the jouralistic powers of Mr. J. L. Garvin, editor of tho Observer and Pall Mall Gazette:— "London evening journalism — at no time worthy of a city equal in size to the population of the whole of Canada/— is about^o receive a new stimulus," says Lord Northclifte. "There have been bright and even brilliant intervals in the dreary tale of metropolitan evening newspapers' within the last 100 years, but, speaking generally, it is no exaggeration to say that the evening newspaper has been the poor relation of the London morning newspaper*, these last certainly the best in the world. " Quite a new situation arises with the coming of Mr. J. # L. Garvin, ot whom it is moderate 'to say that no greater journalistic writer and organiser has entered the field ,of evening newspaperdom. Known and beloved by a small circle of intimate friends, morb widely known, misunderstood, and feared by the general company of newspaper makers, Mr. Carvin, at a time of life 'wnen youth and experience have shaken hands and agreed upon a mutual course of co-operation, comes to create an entirety new evening newspaper. "It is usual in giving a send-off io a journalist to speak of his untiring energy, brilliance, and the rest. Those who watch Mr. Garvin's new combina t]on of newspapers, the Observer and the Pall Moll Gazette, will not need to be told that behind them is one who can write like none of us, and who can edit like few. It is no ill reflection on either to say that ho is an infinitely steadier Stead. I can remember when Mr. Stead made the Pall Mall Gazette a most powerful evening newspaper, as perfect in one way as Mr. Greenwood made the St. James's in another. "Mr. Garvin speaks as well as he writes, is an authority on German literature, and reads French as "easily as English. What ho has done with tho Observer since it lay derelict in the Fleet ditch the world knows. And I have not the least doubt that if he will commence to learn golf and work six days a week instead of ten, sometimes go to bed, sometimes eat, he will place evening journalism in London on a higher plane and keep it out of the doldrums into which it might drift." " Baxter's Lung Preserver?" said the chemist to a customer, as he handed her at bottle, "It'a jolly line stuff is Baxter's—it cures cold quickly und makes iio boneu about it." "I know," replied "the customer, "it's moie than 'jolly fine.' " Get if for your cold; Its lOd the large-oiasd bottle.— Advt.