Page 7 Advertisements Column 4

Evening Post, Volume LXVII, Issue 128, 31 May 1904, Page 7

" THE TIMES " has already more than double J the Price in London : in a very short while now the Price must be more than doubled in New Zealand also — so do not let another day pass without writing. IT might sound an arbitrary proceeding that anyone having control of a valuable and popular commodity should, on a given day, more than double its price. And when the commodity is the latest edition, brought entirely up-to-date, of the Encyclopaedia Britannica — which is in a manner public property, a national institution among British peoples the world over — any proceeding that was indeed arbitrary might well be matter for serious complaint. It is true that before many days are gone the JL ri«o to more than double, recently completed Encyclopaedia Britannica but not an arbitrary change will 1 be purchasable only for a payment down „ . of a price which is more 'than double the price Ox pnc6i , , at which you can buy it to-day. But the change fs not an arbitrary one. The change is merely a reversion from an extraordinary enterprise to ordinary methods of bookselling. The price which will so soon be ia force (never again to be reduced) is more than double the present price ; but it is only' the normal catalogue price at which the work would have been sold had it beea published in the ordinary way of trade. The effect of the enterprise undertaken by "The "The Times," having accom- Times "in connection with the Encyclopaedia plished its Object, with- Britannica was that the recently completed , - „ _ , . book could be purchased at less than half-price. draw from the Enterprise. v . , r ' and upon a system of instalments so hght that men earning wages of only 25/- a week have been able to bring into their houses the most valued acquisition a household can .have. " The Times," having accomplished its object, withdraws from its extraordinary enterprise, with the natural result that the price reverts to the ordinary level. That this ordinary price is more than double the present price only shows the extraordinary extent to which " The Times " has diminished the cost of purchase — in itself the more than double price is not a high price. The object of " The Times " was to give everyone Everybody has been given w ho could not afford to pay the ordinary price the the chance of benefiting chance of securing an indispensable possession at a i_ au s7 M 4-~ MM »{«<* 'price and upon terms easily within the reach of the by the .Enterprise. r , •> t-^c. .1 most modest income. From the first moment when it undertook its enterprise in connection with the great national library of reading reference " The Times" announced that its less than half-price was a special price, an abnormal prjee, not to be counted on for ever, a temporary offer that was to be withdrawn. The period of the offer has been extended in order What haa already hap- to admit of the great task of bringing the work pened at home is on the completely up to date. Now that this task has been r . successfully completed, and everyone has been given eve of happen ng 1 chance of purchasing the completed work at less Zealand also. 4 tnan half-price, and upon a system of .easy instalments, the time for withdrawal is at hand. Everybody in the United Kingdom was given an occasion to purchase at a price whick everybody can afford, and already the offer has been withdrawn there and the price has been more than doubled. Everybody in New Zealand haa been given the same chance, and here also the offer must be withdrawn and the price more than doubled. The day of withdrawal is now so close at hand that It is dangerous to delay a it is dangerous for those who have already inquired single day longer. to dela y a sin Ble8 le da ? in sendin S in their application, and those who have not yet inquired should not allow a single post to go without sending for particulars. If you fill in this InquiryForm at once, you will receive a sample book of 220 pages and an Order Form which will put you in a position to subscribe for the work, if you wish to, before its price k • more than doubled. If you delay— and there is no reason why you should— you wiH find the last moment upon you, and you will not be in a position to claim the advantage of the offer however much you wish to. Address: " P.O. Box 285, Wellington," and post in An open envelope for J<L Signed ———««. Please send me gratis and post (pjoi % wrHf o|wrly) free, the 220-pa66 illustrated boob describing Hie recently completed Address.~~-.M~.™...............* ■ ■ « -..1.1 - JUnoyolopcedia Britannica and full particulars of the offer, shortly to p 2a t be closed, at less than half-price and upon the instalment system. Rank Or r>ronpn*?r>n ...*.■ „ 1 1