Page 5 Advertisements Column 1

Ellesmere Guardian, Volume LIX, Issue 35, 3 May 1938, Page 5

"Yes," said the wholesaler to the pressman, "new brands are always cropping up, and quite often a heap of money is expended in trying to popularise them. They don't always catch on though, despite lavish advertising. No amount of pushing will push a poor line into favour. As Abe Lincoln used to say, you can fool some of the people some of the time but you can't fool all the people all of the time. But when a line is really tip-top everybody wants it. Look at our toasted tobaccos—selling like hot cakes everywhere ! Why? Because they offer about the best value in tobacco money can buy." The wholesaler was right. "Toasted" is good. The leaf from which the five renowned blends Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold, and Desert Gold are made is of the choicest, while toasting frees them very considerably of nicotine. The triumph of toasted may fairly be considered the reward of merit.*