Page 3 Advertisements Column 2

Ellesmere Guardian, Volume LVI, Issue 86, 12 November 1935, Page 3

Contests for smokers are ali the gc in Belgium just now. Pipe Clubs, as they are called, have been established in connexion with many of the cafes, and a prize is awarded to the man who keeps his pipe going the longest. In one such contest sixteen of the contestants smoked steadily for upwards of an hour, without "striking a light" a second time, this being one of the rules of the game. But the champion kept his clay in full blast for an hour thirty-seven minutes! He deserved his win!—and if he had smoked "toasted" he'd have doubtless done better still, because this beautiful tobacco being virtually free from nicotine (eliminated by toasting) can be smoked for almost any length of time without a break. There's no "bite" in toasted! And the quality is simply unequalled! There's nothing quite so good! Flavour and bouquet are glorious!—hence the popularity of the five genuine toasted brands: Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. • *