RETAIL ADVERTISING.
Mr John Wanamaker, the foremost. American retailer, is a firm believer in dvertising, particularly during perods of depression.
"I believe in advertising all the ime," said Wanamaker. "If I ever aye a Columbus monument in adverising, it will be for the discovery hat the advertising of instant benefit o merchant and customer is in the ,iewspaper of known circulation." "When times are hard an£ people are not buying, that is the very time advertising should be heaviest. You want to get people in to see what [you have. You must advertise to do that. "If there's one thing the quitter hould let alone it's advertising. '"I believe in advertising all the .ime; I never stop advertising. Every ■>enny I have spent in advertising has i reated tangible assets that, at any ime, could be converted into cash."
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Bibliographic details
Ellesmere Guardian, Volume LIII, Issue 13, 16 February 1932, Page 8
Word Count
139RETAIL ADVERTISING. Ellesmere Guardian, Volume LIII, Issue 13, 16 February 1932, Page 8
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