Page 1 Advertisements Column 3

Ellesmere Guardian, Volume LIII, Issue 12, 12 February 1932, Page 1

AMUSEMENTS. ~7 ■ — Thrills! Thrills!! Thrills!! Thrills!!! BIGGEST BROADSIDING YET!!! SIX INTERNATIONALS at MONICA PARK SPEEDWAY SATURDAY NIGHT AT 8. International Match Races: Cyril Anderson v. Charlie Blacklock (Australia) (New Zealand) Jack Bishop v. Tommy Tompkins (Australia) (Australia) Frank Duckett v. Laurie Packer (Australia) (Australia) The three winners meet in a Champions Match Race. The three losers meet in a Consolation Match Race. INTERPROVINCIAL CONTEST. Three Great Teams: Canterbury versus Wellington versus Otago. ALL STARS HANDICAP AND SCRATCH RACES. First Division Riders only. Limited season now, and probably your only chance of seeing such a representation of riders. Prices: 2/6, 2/- (plus tax) and 1/6. Children 1/3 and 9d. BUSINESS ANNOUNCEMENTS. CORDIAL WELCOME * Assured all country friends at the Grand Hotel (Jim Wallace, proprietor). Drop in when next in town. ' All the best liquors in stock. Superior accommodation—a real home away from home— and moderate tariff. Lowest prices at our bottle store. THE GRAND HOTEL (opp. Beath's) Cashel St., CH. CH. Phone 30-371. BIGGER BUSINESS FOR 1932 Pursue an Aggressive Policy. Pursue an Aggressive Policy. Pursue an Aggressive Policy. A message appropriate to the present time is contained in a speech by Francis H. Sisson, vice-president of the Guaranty Trust Company:— "Our problem is to overcome the paralysis of fear and timidity and get that fine, free flow of wise spending back into the streams of business. Many things can cause increased buying on the part of the public. A most important factor is directly in the control of the manufacturer and the seller. It is his own power to induce customers to buy his product. We are never helpless, no matter how buffeted by economic storms. Intelligent, well-directed efforts to distribute our products or services are more important even in bad times than in good. An ag* gressive policy of selling and advertising gives the progressive, courageous concern a head start and a lead which is usually maintained." UNRIVALLED MEANS OF CONTACT. Business men in Ellesmere have an unrivalled means of contact with every resident in the district by using space in the Guardian. Than well-planned advertising, there is no more effective nor ultimately cheaper form of publicity. Courage, rather than caution, should be their watchword.