ADVERTISING OF NEW ZEALAND LAMB AT HOME.

Dunstan Times, Issue 3381, 4 July 1927, Page 2

ADVERTISING OF NEW ZEALAND LAMB AT HOME.

By the last English mail the New Zealand Meat Producers’ Board tcceived a very interesting report from its London manager, Mr K. S. Forsyth, dealing with his activities in the sphere of advertising New Zealand meat at Home. At the beginning- ol this year the Board shipped Home some parcels of specially selected prime New Zealand lambs, and Mr Forsyth arranged for special displays of these lambs in the big London stores when the lamb-eating season commenced. In referring to one of these displays he writes as follows “We made the first display of lambs, which you sent me over for that purpose, at Messrs Curnick's retail shop in High street, Mavylobone, on Thursday, April 7. ’ Messrs Ournick and Company have a very large retail business, and made a show for ns last year. ' They have one ,of the largest shops in London. They found that the show helped their trade last year, and they were very anxious to have one before Easter to assist their opening lamb trade. I supplied them with 150 lambs, and they displayed the whole of this quantity by window display. I enclose two copies of the photograph by which, I am sure, you will agree a very fine show resulted. As a matter of fact it was the best retail display of New Zealand lambs that I have ever seen, and it attracted a great amount of attention from passers-by. Unfortunately the weather was rather ivefc during the Thursday and Friday of the show. The High Commissioner for New Zealand came up and visited the display and was very pleased indeed with the show, I am arranging further shows immediately after Easter in some of the South Coast towns, and in other parts of London. I feel certain that this is a very practical way of advertising.” The Board’s London manager also refers to the cooking demonstrations and lectures arranged in connection with the Empire Marketing Board exhibition, and also- the Ideal Homes Exhibition at Olympia. At the former exhibit four demonstration kitchens were in operation during the whole time and proved a very popular exhibition attended by many hundreds of thousands. Mr Forsyth supplied various cuts and joints of meat two or throe times a week in connection with the demonstrations. As a- further means of advertising New Zealand meat at Home, the Meat Board is working with the Government Publicity Department in the preparation of a new film depicting every phase of the frozen meat industry com'mencing with the stock on the farm, an] taking those whose who view the picture through every stage of the industry until -the meat arrives on the market in London. The previous film which was shown at Wembley proved a huge attraction, and the Board’London manager has now made arrangements to have a number of. copies of the film shown throughout the year at a largo number of theatres in England.