THE INCOME OF THE TIMES.

Dunstan Times, Issue 761, 17 November 1876, Page 3

THE INCOME OF THE TIMES.

The Times Of a recent date Consists of 120 columns of solid matter. There are twenty pages each, as you know, just the, size of the New York Tribune, But there is no * display ’ in the Times ; every page is packed close, and there is not a vacant line.; There is no leaded matter, except the lead- ~ ing article, tho special telegraphic des-> patches, and one of the foreign letters. The type is'small; it is brevier, minion, and nonpareil. If tho amount of matter in this number of the Times was given to any of the New York morning papers to print in their usual style, all of them, except tho Sun, would fill no less than forty of their pages with it. It is easy enough to calculate what these advertisements paid, for the terms of'the Time's may be ascertained, and there is never any abatement or discount from them. Tho G7 columns in to-day’s issue, according to my calculation, "brought in Ll7f)b, and I am sure that I am not LSO ont of the way. 1! tho Times had this amount of advertising every day, its in. come from this source would be L5C2.445 a year. But generally the Times contains but sixteen pages, and all the year round it has about fifty 'columns of advertisements a day. At this rate its income from advertisements would he about L 430.000 a year ; and it is from this source that it must wholly, or ■ chieflypay all its expenses other than those of paper makers, its compositors, and its press work. At threepence a copy the Times probably pays the cost of its actual mechanical production, but no more. Out of th'e L 430,000 received for advertisements all its other expenses must be defrayed. These expenses are vast ;but with L 430.000 one may pay all ot them, and probably have a balance of L 160,000 or L 120,000 profit. London correspondent of the Now York Graphic.