Page 4 Advertisements Column 2

Daily Telegraph (Napier), Issue 6376, 11 February 1892, Page 4

THE NEW WATERBUKY'S. WONDERFUL RECORD. ] fCHE nverage newspaper resder, who has h i noticed our advertisements from time t | o time often remarks, " What a pile of a , aoney those Waterbury fellows waste in dvertising " and no doubt this is the view teld by ninety-nine people out of every mndred. 'ihe initiated, however, know vhat a wonderful result these advertise- _ nets hsve brought about. When the vriter cime to Mow Zealand with the SVaterbury Watch in 1887. and made the lsual trade calls, the wholesale dealers ivoiild have none of them ; one Bunedin firm about a hundred stowed away in a. Dowling street cellar, quite as they stated msuleable, because every one considered it :nfra di,/ to carry a nickel watch. Ketaii jewellers wero appealed to, but with no r better result,. Ibe public will never take to h nickel watch said they, and it they did f we touid not sell th m without lowering ihe j «tati..« o. our craft. The pofciuon was Illogical. They handled nickel clocks, but g could not be pursuaded to handle mcklo j watches. This result was general in Mew r Zealand, and not until the advertisements ( began to appear, and the public showed t their eagerness to obtain these watches could ( any dealer be induced to purchase them. t When a start was made the sale grew by leaps and bounds. Thousands are sold in each city in the colony, and the country stimulated by tho "weeklies," began to pour in their orders. Shipment after ship- - meuc arrived, and was at once absorbed, orders originally modest were doubled and trebled by canle, aud yet more than half the year we were without, stock. Gradually our circle of distributors extended, and many firms finding that a regular " nickel age," had set in, hunted the markets of Europe and America for substitutes. Each mail brought small parcels of metal watches ■ equailv handsome in appearance, which were offered to the trade as fully equal to ( the Waterburv, and on which double the j profit could be made. They equalled the . Vfaterbury in outward finish only, not as timekeepers ; like the man who fell out of tho balloon, they were not in it. Still the inducement of excessive profits was potent, aud many firms who ought to have known better became parties to tho deception, and backed up with their iuflueuco the representations of the makers abroad who had nothim' to lose, and were not worth powder and shot, did they imitate the Waterbury never so closely. In this manner, and aided by our shortness of supply many spurious imitations were foisted upon the public and gained a temporary footing. Our boxes were at first imitated, and Continental watches were cased, so that the outward resemblance was great. Many purchasers were so deceived, and have urged us several times to take proceedings against tho parties to the fraud. Sufficient legal evidence of sale and identity have never been forthcoming, and all we could do was to watch "suspects," and wait our opportunity. We place our monogram WWO on the face of every watch, and buyers should see that it is there, otherwise they are being " rooked." Gradually the public become more wide awake. _ Our advertisements were too far reaching, and having initially created the demand, we were alsj able by advertising to minimise the chance of deception. Storekeepers, iv the first place not in the trade, gradually began to consider the Waterbury a first staple. Jewellers saw that their original idea of the views of the public had been refuted by results, and the larger and more respectable who were most in touch with the people overcame their early prejudice and lesolved to supply what their customers required. Judges, Bankers, Merchants, Clergy, and the other components of our population called for the Waterbury with no uncertain sound. Histoiy repeats itself. In America where the Waterbury sales were originally confined to Clothiers and Booksellers, nearly 40,000 Jewellers are now purchasing direct from the Company, and are selling no other " cheap watches." Their Swiss and Home counterfeits have been sent to Coventry. This is the Waterbury age. _ _ In Great Britain the legitimate trado was equailv apathetic, and not until close on ONE MILLION WATERBURYS had been sold by the great railway booksellers, W. H. Smith and Sons, and others did they chip in. However, to return to New Zealand, the reaction in favor of the Waterburys was decided as its former opposition was spirited and determined. We have sold during the last eight months of the current year more Waterburys than in any previous year of our trade. Orders flowed in by telegraph and telephone, by mail and by messenger,' hud many of the public who have been waiting months for their watches as well us the dealers are iv a position to verify this statement. Ho far as actual figures go *ho total sales to dates are 84,790 WATCHES, and the population of the colony at tbe last census was 626,359. This gives moro than one Waterbury to every eight natives and settlers, young and old, males and females in the colony, and is a result totally unprecedented. "Ah, but how do we know it is true?" says a reader, and for purposes of corroboration we annex testimonials from four only of the thirty-two firms who are at present acting as our distributing agents, who certify personally to the sale of over 34,500 watches. 11,952 WATCHES. Wullikgton, 24th October, 1891. I have examined the books, and find that EIGHTY-THREE GROSS (equal to 11,952) Waterbury Watches have been sent out of Messrs Kempthorue, Prosser and Oo.'s Wellington warehouse. There has been very few complaints, and every satisfaction is expresned that such can be procured at so small a cost. All the last parcel of Gold Watches have been sold, and there is quite a number of orders on hand for them iv tho next shipment to arrive. (Signed) Orlando Kemitiiohne, Manage. 0300 WATCHES. Auckland, 25th September, 18S1. We have examined our books and find that we have sold SIX 1Y- FIVE GROSS or 9300) Waterbury Watches. We have had no complaint of any importance, aud our customers generally have expressed themselves iv terms of unqualified approval. —Yours faithfully, E. Porter & Co. 4320 Watches. CuRisTCHOT.cn, 29th September, 1891. We have much pleasure in Hiatinsr thiit our experience with the Waterbury Watch has been most satisfactory. We anticipated all sorts of trouble from purchasers treating a watch as au ordinary article of trade, but. our fears proved groundless. Out of 3UO LUZKN (or 4320/ sold by us, vtry trifling complaint haß been received. The almost unanimous opiniou is, that for strength aud correct timekeeping the Waterbury is unsurpassed.— Yours faithfully, Edwaed Recce & Sons. 9000 WATCHES. Dunedin, 10th November, 1891. Wo have examined our books, and find we have sold close on 9000 Waterburys, and the demand for them still keeps up. We have much pleasure in testifying to tho excellent character which these watches have earned for themselves as timekeepers, and considering the large number sold we have remarkably few brought in for repairs. —Yours truly, New Zealand Haedwaee Co., Ltd. (Per T. Black, Manager.) The remaining twenty-eight firms make up the balance of sales. Wo attribute this large turn over to the undeniable excellency of tho Waterbury as a timekeeper, and its intelligent appreciation by the public, who would never havo known of its existence but for the value of the press as an advertising medium. Tho now short-wind, solid silver, and goldtilted Waterburys have arrived, and any persou requiring the correct time iv an intrinsic setting can obtain the keyless Waterbury, jewelled movements, in ciiher | ladies' or gentlemen's size for from 22s Od to 635. Tho nickel lavoriles, with improved movements, remain at 22s 6d aud 3us, and the long-wind pioneer series is unaltered at 13s 6d. Call and see tho new watches before purchasing other Christmas and X ow Year's presents.

PARAMO. T~_-ARAMO is one of the new medicines -*■ specially prepared by Sister Mary Joseph Aubert from vegetation in New Zealand. All those suffering from Liver Complaint should give this preparation a fair trial, and we are certain that benefit will soon be found. The Liver is one of the organs in the human structure which gives most trouble, having, as it has to do, to get through a large amount of work in 24 hours. Headache and dizziness in the head can generally be traced to a Liver which has been upset, and it is a well-known fact that no human being can appear in a good temper when the Liver is out of order. Mental Depression, Prostration, Jaundice, Indigestion, Heartburn, Pains in the Stomach, under the Shoulders, or Ribs usually can be traced to the same cause, and how thankful mankind should be that a sure remedy is now made public. PARAMO only wants a fair trial, and no person will then be without it. It is a good medicine, and if it fails it will be hardly possible that any other can cure. If you suffer from any of the above complaints, please give PARAMO a trial. It cannot harm you, and may be of great benefit. Springfield, May, 1884. Dear Sister,-Your PARAMO has cured me, and I have to thank you very much for it. Pat. Quirk. Dear Sister, —I called at Karongota to see Jimmy, whom I expected to see dying. What has not been my surprise when I heard that he was at the plough. Your medicine has cured him in a week. E. Reigner, S M. Orvington, August, 1888. Dear Sister,—l have at last found your direction. lam improving greatly, and I think thft a bottle more of your medicine will cure me completely. Will you please let me have it. £. Moon*.