Fashion Mirror

Dominion, Volume 37, Issue 284, 28 August 1944, Page 6

Fashion Mirror

With Spring at hand and Summer days to come, the new season’s styles are at? tracting all the most discriminating women to Hawke’s Bay’s Leading Fashion Store, which you all know is Blythe's, Ltd., in Hapier. '

rpHE New Hopsack Linen Suits, made JL with short-sleeved tailored coats, in Grey, Cream and Natural shades, are proving very popular in a district where no Summer wardrobe is complete without its share of linen outfits. These suits are priced at £9/15/-, and will prove their worth in style and wear. Contrasting with these are more dressy types of two-piece Silk Suits in a variety of shades and cuts, displaying scroll work pockets and other original finishes. Rivalling these are gay Cotton Novelty Suits in vivid colourings, and synthetics, maintain their popularity for cooler days. Tub Frocks in linen and Lystav are priced from £3/6/6 to £4/4/-, and include smartly tailored Tennis Outfits, with a sporty air.

CANADIAN Floral Silk Frocks also eon.tinue to be in keen demand, for their worth has long been proved, and their uses are legion.

LEXINGTON Coats will be the vogue this summer, and Blythe's Ltd., with their usual up-to-the-minute buying, have been farseeing enough to purchase a line in popular Fawns, Browns, and Natural shades. Jogger Coats, hip length, ore also well to the fore, and are likely to be popular this season. « « * IpOR informal and beach wear are a . variety of styles of linen and synthetic Slack Suits, varying in price from 59/6, and showing in all sizes. Ideal for indoor or beach wear in Hawke's Bay, where the summer is of leng'thy duration.

TVTILLINERY styles definitely exclusive in IIA Hawke's Bay to Blythes', Ltd., are Connelly, Nemar and Prosser models, and especially smart for matrons are the tricorne, bandeau fams and sailor types in handblocked, braided straws, or two-toned combination straw and felt models. Felt oppliqued straw is a new and effective diversion, featuring original designs, and two-toned summer Felts, flop shaped, with plaited or flange effects. Among the popular materials for this season's millinery are leghorn, Bakau, saturn braid, buntl, and crocheted straws, all of which can be worn to elegant effect with ths model frocks and suits showing in Blythes' modern showrooms.

THE Undies are ever more lovely, and sets that take the eye of the most discriminating shopper are some of four pieces in floral satin, daintily trimmed with lace, and priced at only'£s/8/6. To wear over these the new shoize housecoats are ideal, short-sleeved with quilted effect, or perhaps rustling moire taffeta would take my lady's eye. Nighties in pinspotted sheer, hand smocked, are _ sweet and youthful, while more sophisticated, but the acme of femininity, are those in rich satin with flattering cross-over bodices; and the daintiest medallion-trimmed Celanese Pyjamas, cunningly cut. • * •

THE children have not been forgotten In the Summer Stocks, for prominent in their department are hand-smocked, appliqued, and hemstitched frocks, edged with lace and tucked; and many mothers will be delighted to find a large array of babies' soft-soled Shoes in Cream, Sky and Pink.

MOVING round to the Dress Department, it is easily seen by the number of busy shoppers, how popular the new materials arc proving, particularly "Moygashel" linens, plain and patterned; also plain, figured and striped Canadian Robe lengths which are going like the proverbial hot cakes. Lingerie materials are well in evidence, also Robia Novelty Voiles for blouses, children's frocks, etc. Cotton haircords appear in rich, deep floral designs, while Ferguson Haircords in lighter colourings are eagerly sought for children s wear.

rpHE new purses of suede or peccary, JL under-arm or handle types, are delightful accessories showing in all shades, grave and gay. The roomiest Overnight Bags of pigskin, patent, calf and peccary are satchel shaped, with generous pockets and strong, practical and durable handles. They have a thousand uses and will prove their value throughout years of wear. e » •

rpHE Furnishings of Blythes', Ltd., do not JL require any introduction. Prominent in their attractive display Is a Bedroom Suite fashioned in inlaid walnut veneer, modern in design, and cleverly matched in every detail. This three-piece suite costs £55/12/6.

WHEN your shopping is finished, o refreshing cup of tea will be welcomed, and the .Tearooms on the top floor at Blythes’ is where you will gather for it, and afterwards spend a restful half-hour chatting with your friends in a cosy lounge. * * *

A CORDIAL invitation is extended to all to inspect Blythes' new season's stocks in all departments apart from those mentioned above. It is well known that this firm has a reputation for the quality of their merchandise and the friendly service given through all the departments of this modern store.