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1 The World follows Britain's lead . . /j MECHANISED WARFARE ■ / • , ■ iIBO zSHffißEfeiiS'di ■TN time of war the inventive genius of the -■-British Commonwealth must necessarily ■ concentrate on implements of destruction rather than construction. . In the last world warßritish brains and skill evolved the Tank—outstanding military weapon of the period, and forerunner of the mechanised warfare . which has become the most characteristic feature o’'. . of land fighting in the present conflict. Despite their ingenuity in forging new and power- Major -General ful weapons for battle, the British peoples have SIR ERNEST contributed more to the pursuits of peace than SWINTON, those of war. Prominent amongst the benefits K.8.E., C. 8., D. 5.0., R.E. Britain has bestowed upon the world is the develop- . ment of rayon yarn and the many lovely fabrics T)ie originator of the made from it. In this the firm of Courtaulds was Tank ’ A 1 . commanded the H.S. the pioneer. M.G.C. in 1916. From the first Courtaulds recognised in rayon a , f/ie (ank was power to secure greater comfort —even greater used as a new luxury—for people of moderate means. They ;J baM , strove to bring rayon to perfection and succeeded f , Somme in 1915 so well that within a generation they had eslablished vast new industries not only in Britain but also in the United States, Canada and elsewhere. To-day rayon is a great and growing factor in the daily lives of millions. Probably no single achievement has secured a more widespread improvement in standards of living everywhere. The necessities of war have temporarily restricted > the amount of Courtaulds rayons at present available. Research and development, however, continue as 'assiduously as ever and the results will be seen in lovelier and more versatile rayon fabrics when victory is won. Courtaulds will also be amongst the first British firms to launch forth with new products destined to secure a still higher standard of living. The World’s greatest inventions and discoveries originated within THE BRITISH EMPIRE The black portions on map indicates the size of the British Commonwealth and its vast potentialities for agricultural, mineral and industrial development. — ■“ i, W> ')/ Issued by Courtaulds Ltd., London, England Rayon Yarn distributed overseas by Lustre Fibres, Ltd. Rayon Fabrics distributed overseas by Samuel Courtauld & Co., Ltd.

Antisoplic Poliflor Cleans as it Polishes. Also Dark Poliflor ■ for dark wood floors. "//, //lil and furniture. Vf. /M.ll 7 433

wesoett! Stretch your Meat Radon. One 6)4. packet of SUNSHINE SOUP ij makes eieht delicious nourishins platesful. Eleven variedes — \ tomato, lentil, pea, celery, mulligatawny, green pea. mock turtle, vegetable, kidney, onion dr oxtail. ay Send a’packet or two to your soldier friend. FROM ALL GROCERS. / A q o \ \ -WW

ECZEMA CAW BE BELIEVE® Eczema is seldom an incurable affliction. Under the . £arc a skin specialist who regulates the patient s d.et, exerc.se end general hygmne, speedy relief is obtained. THE KLEXEMA TREATMENT Visit the K/exemc? Rooms NOTE THE ADDRESS: KLEXEMA (N.Z.), LIMITED, 41 PANAMA STREET, Opp. D.J.C, WELLINGTON. Telephone 42-882.

* C komovoll «f 2!0 “ S Phone -12-2X7? jhp3 VAREX for worst cases of bad legs. Write for Free Booklet. Ernest Healey, Pharmaceutical Chemist, Varev, Ltd., Box 155 SA, 21 Grey Street. Wellington.

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/DOM19440825.2.15.7

Bibliographic details

Dominion, Volume 37, Issue 282, 25 August 1944, Page 3

Word Count
525

Page 3 Advertisements Column 7 Dominion, Volume 37, Issue 282, 25 August 1944, Page 3

Page 3 Advertisements Column 7 Dominion, Volume 37, Issue 282, 25 August 1944, Page 3