Page 10 Advertisements Column 1

Dominion, Volume 34, Issue 135, 4 March 1941, Page 10

gTheysaid I’d : B never win JHr ?£ I a wife... but «|Er -/W' ’ W \ I fooled lhem A Ibis Year I ; lf I 7 ”, I HEARD TWO FELLOWS IN THE OFFICE THEY SAID ID NEVER ? jjßShl 11 1 ’J TALKING ABOUT ME ONE DAY. ’ WIN A WIFE BECAUSE I / GUILTY ° F ROTHEY DID NT KNOW I WAS THERE HAD B.O'WAS I SHOCKED 1 I 1 AND I DIDNT KNOW ‘ — 1 IT! FROM THEN ON irA I PLAYED SAFE. XV i ' I USED LIFEBUOY t S jf* - 1 A Z ’ IN MY DAILY BATH TCZ\WI r\ \ . / ■> V.’Z v i—- - Nr l \ I- ,-ifft, ..r. lI.WMMBL_b IL ♦ Vl'i SOON AFTER 1 WAS PROMOTED AND LAST WEEK I MARRIED THE PRETTIEST GIRL Hot Wfiathcr fltt* '■'.-'4\ IN town - 1 OWE LIFEBUOY A LOT. 1 up. S F P* ay sa^e lifebuoy t s easy 10 ma^e a * m P ress i°n on people if x* -js yOU don ’ 1 use Lifebu °y regularly. Lifebuoy has - \'\4 a Creamy abundant la,her and refreshing health "7? \ e,em ent to protect you thoroughly! Remember, 'I I!■ \ ixßi jA* to °’ that the famous Lifebu °y hea M ingredient you .M h ' ,ike S 0 ’ nucll makes Lifebu °y extra mild. And f ' Lifebuoy’s own clean scent vanishes as you rinse. —ill— .l U,n but its safe, sure protection remains. hiri.wwvi handy doublet form A LEVER PRODUCT — MADE IN NEW ZEALAND 2-532.19 Z “

“YOU LOOK marvellous’ e- GIYE him s a reason to ! say it - 1 ' wS tj-tHE happiest of life’s thrills come -*■ readily to the woman whose inner vitality is active and glowing. She is magnetic. Her sparkling eyes and full blooded lips, the rich curves of a well moulded figure, the lustre of her hair, the soft warm beauty of het skin sets a responsive chord throbbing in all who see her. The vital minerals of BIDOMAK TONIC are the most active builder of that inner vitality and loveliness that gives every woman the power to attract and to hpld. BIDOMAK TONIC recreates nervous energy — restores the vital forces—builds new vigorous nerve cells — and gives power and tone to every part of the body.-

S@y'ufo>& w$ E/-3U»K)CfsQf^nTolTWnFoTi Bidomak ; ‘ ; BRAIN-BODY 1 NERVE TONIC I L-l - - __2 J

I A J|| IT I I What a ■ ■ H ■ B M ■ ■ ■ ■ ■ . shortages it's ’no wonder I B ■ IB BH ■ W W BH ■ ■II W James Smith's I ■■ l I* Ml ■■■ W W !■ gU I I W tgf f’'~'\ S'~'\ popularity. Choose your JAIVIIo )M 11 n 3 AM* Celebrates its Second Birthday I) ij opening a &lay (c^/toe (tf/toppe Progress and go hand-in-hand I Increased Staff and larger space and now (first again) New Play Shoe Shoppe—overseas innovation Mw We don't wish to appear egotistical but we do feel that the progress established methods has revealed that such a Shoe Solon, as James Smith's provide, filled a '* by Jomes Smith's Shoe Salon in the brief two years of its existence is worthy'of long-felt wont in Wellington. The Shoe Solon has been increased in sixe three special emphasis. Particularly when one remembers that it was launched at a times to cope with growing business .. . there ore now eight assistants, and, to Me xj time when such a venture appeared somewhat more than courageous. Actually, mark our Second Birthday, comes the Latest Overseas Innovation—The Play- 'w \ $ the faith in the future, the enterprise, the hearty welcome given to new ideas and Shoe Shoppe. WBBif c . H 1 ■X\ N/’m; PLAY SHOP , IMBy 42 z 6 /•ijl ' w Zz' / • I—/ A I <z I I Z XJ. X X J—. J comes straight from the hands of a famous ||j . . x. * American designer. Features U front with jv Sr Kl camisole top; stripping overlay in sweeping con- I I SK yB»X' The fascination of the specialized section has in- t ras t. Spanish heel. Navy Suede and Calf. I ' @K» H Hr J vaded the Shoe Salon from Hats and Frocks where Black Suede and Patent; also Black Glace and I ■ I I Sained immense popularity. Overseas, it is the Potent. /i f as accepted thing in the larger stores. Once again rlce ' |, I JL, O ' James Smith's take time by the forelock and are first to introduce The Specialized Section in their A*\ ; Shoe Salon. We hope you'll approve — and, X naturally, eagerly owoit the pleasure of your visit 1 ■ J - - M. — to this, our newest venture. JmF ~ 1 \ ® I WOM, . ’ — - - (&¥ j/ "A," as sketched — Beautifully dut Step-In v_ j ** V fi® / ( -~* Shoe in Soft Glace Kid; square front, Spanish /jjF' L;<J Mp’ Zz' »•» .'"I" as illustrated is a / I “7 f ✓ z heel - Black - Navy, Raison Brown. Arch curve. , z ">2 D sturdy Willow Coif fine I y/' r\ ' ImE i ■; :C Price 31/6 eyelet lace shoe with ’ 'Z I’flfi I A li. :X y °wit C h P - “ ' |KX ( VZllMffi»nrW|-. -'B," as sketched, is a James Smith "Exclusive." "HOLTITE" rubber soles. \J Hne e y elet t,e shoe , u ' ron t has unusual punchRi e eh 9 T e r, d n shohe Se 11 ‘u 9 °£ u , Lea ther-lined <- G ," as illustrated, is very smart design in Curve Model QQ /Z throughout h.gh Cuban heel In Black, Navy, Step-in style with unusual oval tongue effect. i O' O and Raison Brown. Glace kid. Dainty tucking around edge of tongue and light Price .... 38/6 ( 'P r,ce 42/6 pi n punc hing is excellent finish. Spanish heel. Raison Brown, Navy Blue. An Arch Curve os Blustrated, is exclusive to James Creation. Price 38/6 < Smith's. Striking style in step-in shoe of Baby "J" os sketched— u° s fetched is exclusive to James Calf. Elasticised suede underlay. Finished - F/ . os illustrated — Exclusive to James e U d X S "ci n O t.J hC,r styT e d C N r XVlran B e rown bOW - Smith's! Bows are a fashion highlight in footexactly as they are in flexible rubber sole; vamp and navy, Iran crown. wear this season. Here is a dainty front gore Californio; three eyelet counter in Chino Teo Elk with Raison Price W|t | l smar |. bovv | 0 fi n j s }->. Cuban heel, Suede tie shoes with unusual Brown Cal f overlay. Also in strong /zrx tt niu i u * *. and Glace and all-over Glace. Raison Brown, overjoy. All over crush- Crushed Calf w.th Smooth Coif over- »•—D, as sketched Nowhere else but at R .• R . N g, o. . ed calf. New Hot Cho- la v <r> Raison Brown. James Smith's will you find this very attractive Kustl< : K ed, Navy blue, Black, colate shade. Price .... 49/6 Ghillie Tie Shoe. Made in Quality Suede with 30/ Price .... 37/6 "L" as sketched-" Wedgies" with Glace Kid mudguard and overlays —as worn in . • spongy tread platform sole; three '>;■??'':///:' America — high Cuban heel. Rustic Red, RaiI eyelet tie shoe, neat pin punching; ' r son Brown, Navy Black. 1 - -r<§Si.A. 0,1 over Brickdust Suede, and Block Price 43/6 Suede with matching Calf Platform m iMer-— w«>— ll1 —- °' K< Hee> ' p . 37/6 • "E," as sketched — Physical Culture Shoe fea- ’ rlCe z turing mudguard effect with serrated edge and / . 3 O/ Z TSt large overlay tongue. Suede and Calf CombinZ O O X ation. Rustic Red, Raison Brown, Navy Blue, ' Black. Price 55/- :rn■ ■..W I —A 3 I / 6 i'MMLsj’'’ <‘l^r^'' r YOU cant make a mistake .ccC" ■ M 3 * -_° |i FOOT X-RAY MACHINE new-scientific fitting methods ll the only une of ltS k ' nd in Wcllin 9 ton ! And it's typical of the enterP r ' se anci progress of James Smith's Shoe Salon that this wonderful X-Roy ,n Jomes Smith's Shoe Salon were pioneered those new scientific methods Machine is an exclusive feature of the service. It is simply impossible to of fitting shoes which were first promoted in America and England. As Tf have bodly fitting, uncomfortable shoes if you use the X-Ray Machine — a matter of fact they were being used in James Smith's Shoe Salon almost as I -> —t f f you can see your feet inside the shoe Parents who wont to safeguard their I” £" f" / soon os t^ley were introduced overseas. Gone forever is that "new shoe K . IJ / O children against the foot troubles and deformities of former days con see LJ3 ' "* nightmare," the painful "breaking them in" process. This often resulted in /[ Q/ A L— that they obtain the correct fitting through the Foot X-Ray Machine. permanent foot injury. Thanks to the new system of multiple fittings and 1” ✓ xz When you buy new shoes for yourself or the children, be sure to check the application of new methods, you can buy new shoes today with confidence through this wonderful Foot X-Ray Machine. j that fashion and comfort are no longer things opart.