BAKING POWDER SUPPLIES

Dominion, Volume 34, Issue 109, 1 February 1941, Page 6

BAKING POWDER SUPPLIES

No Cause For Alarm During the past few months many rumours have been circulated amongst housewives regarding a possible shortage of supplies of baking powder. It has been said that very soon there would be no baking powder at all and that leading baking powder manufacturers would completely close down. These rumours have their origin in the fact that, when present supplies of cream of tartar do run out. no more will be available for Now Zealand until possibly the end of the war. That does not mean, however, that there will be no Edmonds Baking Powder. Edmonds, the.makers of the famous “Snre-to-Rise” Brand have had.and will continue to have until next March regular supplies of cream of tartar to draw on for their manufacturing, as they have fortunately had ample reserve stocks. By March, however. nil supplies of pure grape cream of tartar will have been used up. and it is then that the long years of confidence which New Zealand housewives have placed in the makers of “Sure-to-Rise” Baking Powder, will be'fnlly realized and justified. Here are the facts. Ever since the possibility of a shortage of cream of tartar has been recognized, the scientific staff of the well-known firm of T. J. Edmonds Ltd., makers, of “Sure-to-Rise” Baking Powder, has boon concentrating on a new formula for baking powder. Rather than alter the formula of their famous “Sure-to-Rise” Baking Powder, and so as to avoid the disappointment and’concern that a complete withdrawal from the market would cause, Edmonds have therefore decided to introduce ACTO Baking Powder. Edmonds ACTO Baking Powder is offered to the New Zealand public in fullest confidence that it will enable New Zealand women to continue baking with the same certainty of success and complete satisfaction that they have always enjoyed with Edmonds' famous “Sure-to-Rise” brand. This announcement is made so as to place the facts regarding Edmonds Baking Powder clearly before the general public, and to allay any anxiety regarding future supplies.—Advt.