Page 5 Advertisements Column 2

Dominion, Volume 31, Issue 151, 23 March 1938, Page 5

| Little Lady Frocks I There was a time when it was well niqh impossible for / r , , , , 1 — : ( AV, ... w What a wealth or charm in these 1 the petite woman to buy clothes with that definite delightful frocks—they re smart j 1 enough for informal dates and yet designed-for-her look. She, poor darling, was resign- faring JndZr tte coat. ed to having her clothes shortened here . . . nipped in there . . . snipped, tucked and altered until half their Sketched at left is a slender little — g||| affair of art wool georgette cut beauty was gone. deep in a V at your bosom with its . l v. W Illi sole trimming in the swift line of Then, six months ago, the D.I.C. introduced Little Lody 'r i xi- x j i xi xx ■ ’ ”11 W R £ d, Forest Green, Aztec Brown Frocks .. . tracks that caused such a flutter in ’v' W and Navy. | feminine dovecots that our buyer .. . a little lady her- 39'6 i self . . . determined to find coats, suits and evening / 7 “ i h z i ■ < i '■ i~ J| s Sketched below—figure mouldfrocks as well, all Ot them designed to emphasize the ASAjyyA ing dress of diagonal matt sheer ■ ——— \ k\ with a hambone frill at the neck chic of the petite woman, the chic that is so essentially \\ w-' ... the moulded bodice subtly ac- —————- - \\ J Jcented with eyelet hole embroidher own. J/ irri ery. Forest Green, Wineberry, R e d Ucirth, Brown, Navy. These Little Lady Fashions are a collection of master- 49'6 pieces in miniature .. . designed with a fillip that J ” I / / taller women will envy.. ] \1 z - * 7 i 3 ’* / % FASHIONS FOR AUTUMN AND WINTER I 11 W - = wJjfevMk a? a I Little Lady Untrimmed Coats I /x. A X Simple styles that detract not one iota from your m 'll »"• slender, youthful figure. The coat sketched is || II "-SfTQfck fitted to perfection in a moulded Princess line | II I*/) with deep rolling turn-back collar. Novelty I J woollens in Red Earth, Forest Green and Navy. I i \ n /'!’ i 69'6 c- \ - ?// Little Lady Trimmed Coats \\ ,/C - / Refreshing touches of fur or fur fabric on collars and pockets . . . handsome double cape collars of \\ ? 4 ,/ « / // imitation Persian lamb, accents of Astrachan . . . \\ handsome coats cut on straight, belted or fitted \\ j.i-k/ M ■ Zr I « fl lines .. . Navy, Brown, Black. 79'6, 95'- \\ 7 7 // of B-l — — M x SB 1 J| 'vF \ A In Ji , MF M // f i_ /y Hfewti <bel°w) / / )\ A I W\ Little Lady Fur Fabric Coats i \ | Fur fabric—that's the thing to look for this !|| jfi ’i \ ' 7 raW 1 ' ' 1 U'' I season. It will escort your gallantry on your Maa \ Iwffl shopping expeditions ... in your car—to even- j / ,'/ feW ' WM ing functions, and never look out of place .. . i B \ // Jiff W it s soft and feminine and a wicked rival to the I //' I "real thing." \ Boxy swaggers—swinging princess coats ... i « T 7 /Mas. v Navy, Mole, Brown or Black. Silk and \ «, Il /iii' rTWMMM ,//' fX' I taffeta linings. £s'ls'6 \\ I / / Ab Nk m ' © f A ■ a Little Lady Model Frocks VW 49'6 \ Individual styles to captivate your imagination. M IVAThere's flattery in every stitch .. . allure in every ■! W FXN i line, and more downright charm in these small FlwflblVx Wk z frocks than you've ever experienced before. The bolero frock sketched above is in Navy heavy -- F V* ® sheer with a new high neckline caught at the F ' W X 3 throat with a scarlet zip. This touch of colour jgPu is re P eatc d in the satin-lined sash. Revers W/ heavly embroidered in white silk braid. ssgydW W 69'6, 79'6 / W I Z^ 7 little Lady /> • J|| Little Lady Suits Evening Fashions , in style . w ;, h , he careful Designed to reveal the legendary allure of tailoring of a man s suit. The f |n y waists, slender hips and the fragile .W, j \ su ’f sketched is in a soft wool in air of the tiny woman. Artful styles in TF * TAX. the new Ginger Brown. Also in taffeta .. . some with the swishing Span- /y - Ft \ ar^z ee P Green and Cru ish skirt—others with the romantic waltz -v7 sader Blue. silhouette. White, Party Pink, Blue, /jO ||| 11. X 'Wfe-' 49'6 G reen ar) d Black. 39'6 I' fci Wa AW'' Ok ' M'' Lin ' < button worsted suits in Is ® Navy, Brown and Black pin stripe. s iTr I il w® m \ 1 O Location: Adjacent to 9DrU K l W| O the Juvenile Section on rlrlLiri VI W the f' rsf ■0 r ci f i j i j |J B 1 Mr. Castell, Shoe Fitting Expert from London, leaves to-day. It W \A/e confidently hoped Mr. Castell would be able to stay with us until the end of the T s’lS*6 M week. Now he regretfully informs us that he cannot possibly lengthen his stay one dav Lj MKIKES | ater if-jQn to-day. So this means a bustle all round. If you want to be fitted W by him personally and to get the advice of an expert on your new Arch Curve Shoes, we FITTING advise you to make your appointment now Telephone 43-123 the D-l-C on the Quay