NEW SERVICE TO CINEMA PATRONS

Dominion, Volume 30, Issue 261, 31 July 1937, Page 15

NEW SERVICE TO CINEMA PATRONS

= Criticisms of new films, written i = by an experienced reviewer, were = = introduced by "The Dominion” | H last week. Films released in VVeL = = lington yesterday for the first = | time are similarly criticised this = | mornng, the group of reviews | = constituting a feature that will be | = continued each Saturday. g = ' If it is to be of service as a = | guide to picturegoers, film criti- | = cisin must be comparative. It is i = not enough to learn that a particu- | = lar film has earned the praise of | | one critic, while a rival film lias = = incurred the displeasure of another = = critic. Few critics think alike or = = prepare their judgments from the = | same standard. . = = The specialist reviewer, by see- = = ing all major films, by studying = = them constantly and writing about = = them regularly, builds from a | i basis that while it must be broad | = —for the screen has no fixed for- | 1 mula of merit—is also fixed and = | recognisable. Film reviews bear- = = ing this stamp of individuality = | are an innovation to New Zealand = = daily journalism. They have been = = pioneered by “The Dominion” in | | the belief that the large number of = = its readers who are patrons of the = | cinema thus will be assisted in = | their choice of the best in film | = entertainment. e niiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiniiHifiinifiiiiiiiiiiiiiiiiiiiiiiiir