80,000 RESPOND TO QUESTIONNAIRE

Dominion, Volume 30, Issue 46, 18 November 1936, Page 10

80,000 RESPOND TO QUESTIONNAIRE

Wants of Radio Listeners MAJORITY CONTENT WITH PRESENT PROGRAMMES Of 176,600 questionnaire forms issued early in the year to radio licensees. 80.000 (45 per cent.) were completed and returned. These have been collated by tlie National Broadcasting Service.' and the collective wishes of the listeners summarised. The results show that the majority Want:— Less classical, symphonic ami chamber music. „ Mare “music, mirth and melody. Fewer “vocal jazz items.” So far as the nature of the programmes is concerned, in the remaining 11 cases out of 15 the majority of listeners want things to remain as they are. The following figures show the voting in reply to tile invitation to express opinions as to whether the types of entertainment specified should be increased. decreased or remain tin-

According to the questionnaire, IYA is the best heard station in New Ze:'land, will: 3YA second. Station 2YA is in third place. The questionnaire asked which of the eight national stations listeners could receive satisfactorily. The replies indicate that 65.202 receive IYA satisfactorily, 64,114 receive 2YA satisfactorily, 6-1,791 receive 3YA satisfactorily, 6.1,828 receive 4YA satisfactorily. The most, popular nights for “listen-ing-in” are Monday, Tuesday and Saturday, in that.order. Shopping night is radio’s "flop night,” as indicated by the following first preference totals:— Monday 30,788 Tuesday 26.310 Saturday 25,908 Sunday 22,348 Wednesday .... 17.808 Thursday 17,792 Friday 15,062 A total of 38 per cent, affirmative answers were received to the question, “Do you dance to broadcast dance music?” tn response to the question as to the order of I lie preference of licensees for overseas artists, local artists and recordings, the following votes were re-

An invitation to express an opinion as to whether the proportion of entertainment by overseas artists, local artists and recordings should be increased, decreased or remain unaltered resulted as follows: —

Information was sought as to the stations which were listened to most frequently and the replies indicate that 79 per cent, of voters listen most frequently to the eight national stations. It was also ascertained that S per cent, of voters are members of radio or listeners’ clubs.

altered :— More. Less. Satisfied Plays 2S.272 19,282 32.272 Classical and s> m_ 23.092 phonic music . 7,734 49.000 Breakfast session . 20,108 2,608 48.0,VI Talks 1-2.506 28,656 38,66-1 Light opera and musical comedy 32.440 8,418 3S.96S Dance sessions • •• 22,100 33,434 Vocal s'olos (sori.••>0.198 31,478 37,396 31.981 OUS) Grand opera 16,334 Band music 21,S12 21,380 36,634 Chamber music .. 7,902 40.5SG 31,33b Music, mirth and 26,696 melody 47.818 5,312 Sunday morning 48.750 programmes .. 24,896 6,180 Sunday afternoon 15,994 12.106 3(7.810 programmes Instrumental solos 21,150 20,910 Vocal jazz items .. 17,838 38,846 23,142

corded :— J st 2nd 3rd Overseas artists 27,354 3-1, GOG 17,SOB Local artists . 11,270 22,002 45.864 Recordings 22,302 29,720 27,804

More Less Satisfied Overseas artiste 31,678 8,288 39,860 Local artists 20,734 30,116 28,976 Recordings . 28,490 11,682 39,654