TRADE AND TRAVEL

Dominion, Volume 29, Issue 301, 16 September 1936, Page 8

TRADE AND TRAVEL

Close Connection Emphasised By Minister

ADVERTISING DOMINION

The close connection of travel and trade and plans for advertising New Zealand produce in Great Britain were discussed by the Minister in Charge of the Tourist Department, Hom F. Langstone, speaking at the morning tea reception the Wellington Travel Club tendered Mr. John Morgan, agricultural editor of the “Daily Herald,” London, at the Hotel St. George, yesterday. Mr. Langstone conveyed the appreciation of the Prime Minister, Rt. Hon. M. J. Savage, of the activity displayed by the travel clubs not only in Wellington, but throughout New Zealand. “Trade and travel go together. It is impossible to have travel unless we have trade,” Mr. Langstone said. The economic and social well-being of New Zealand was closely linked up with Great Britain, so the Minister hoped that his audience would pardon him if he talked more on trade than on travel. “We hear a lot to-day about trade with various countries,” he said, “but Great Britain is our greatest market. We can talk about trad4 with the East but it is not in the same circumstances as our trade with Britain. Customs in the East change slowly. Our Ideals, institutions, outlook and method of living are so closely allied to those of Great Britain that; there we have that unity of thought, that) identity of' Interest and those unbreakable ties of blood that knit us so plose together.” Mr. Langstone said the Minister ol Finance, Hom W. Nash, had been good enough to give him about £lB,OOO extra this year for publicity work, and this would be spent in America, Great Britain and Australia. Trade could not just be merely one-way trade. They must say to Great Britain that she was helping very largely to keep New Zealand’s farms busy, and New Zealand would buy back from her to keep her factories busy. The Minister of Finance was going to Britain in a few weeks and they were looking forward to great things. Mr. Langstone outlined a scheme which he said it was Intended to inaugurate whereby any person in New Zealand could go into a post office and put down a small sum for, say, lamb, honey or apples which would be delivered to a friend in Great Britain. The produce would be distributed from London. - Some pereon here, in New Zealand would send his’various gifts Home, and then, the Minister Imagined, that family in Great Britain would think of New Zealand apples, lamb or honey, every ‘time it received them, because it had once received from its friend in New Zealand a tin of honey or a Christmas lamb.