Page 13 Advertisements Column 2

Dominion, Volume 29, Issue 200, 21 May 1936, Page 13

1 BY APPOINTMENT ll,s M-I.TESTY TO THE KING CHOOSIHG YOUR MOTOR INSURANCE COMPANY Place Yourself in the SAFE hands of the GENERAL ACCIDENT, FIRE & LIFE ASSURANCE CORPORATION LTD. { Incorporated in- Scotland.} The Leading Motor Insurance Company in the British Empire Total Automobile Premiums Security for Claims paid Policyholders nearly 1.633,111 exceeds £16.000,0011 £75,000,000

POPULARITY . . . of . . . REDUCED PARCEL POST RATES 75% MORE PARCELS are now delivered daily by the POST OFFICE as a result of the recent reduction in rates MAXIMUM WEIGHT NOW 28lb. FOR SAFE, SURE, AND SPEEDY SERVICE SEND YOUR PARCELS BY POST.

KF/Z 1 Add to food durins B cooking. Made from K • i H edible seaweed—j contains iodine in |l a natural forn “ 11 I beneficial to all I .KM j Should be taken -l Price 2'- and

PATHFINDERS for the PURSE THERE have been many definitions of advertising . . . some of them simple, some of them profound. There is room for another one. Let us say simply, but truly, that the advertisements in this paper are Pathfinders for the Purse. Figuratively and literally, that’s what they are. Pathfinders. Trail-blazers. Official guides to the best values in merchandise and service. Time-savers. Money-savers. Menu-cards, if you will, for the diet to be found in stores and shops. The modern mother has many things to do with her time. She simply cannot afford to fritter her time and frazzle her temper by tearing all over town to find the met chandisc she wants at the price her purse permits. She therefore reads the advertisements before setting out. There’s a tip here, then, for mothers . . . mothers and fathers and sisters and brothers. Let the newspaper in the home spare you the turmoil of town. Read the advertisements.