N.Z. NEEDS STUDIED BY DISTRIBUTORS

Dominion, Volume 29, Issue 195, 15 May 1936, Page 7

N.Z. NEEDS STUDIED BY DISTRIBUTORS

Special Design Adopted Progress can be made in many directions and yet be unrealised bv the ordinary person. But as soon as its results are to be seen in the home it becomes widely recognised. No better illustration of this is to be found than in the manner in which the housekeepers of to-day are becoming electricity-minded. There was a time when anything electrical was regarded with suspicion, the fear of shocks being always present. But to-day the electric range, the electric iron, the electric washing-machine, the electric jug, toaster, kettle, and so on, are regarded as “the last word” not only in modernity, but also in cleanliness and efficiency. The laboursaving qualities of the electric domestic devices arc held up as the criterion of worth wherever housewives discuss their housekeeping, and the users of electrical domestic equipment are becoming more and more discerning and knowledgeable in their demands. Firms dealing in such articles have realised this. In many respects New Zealand homes differ from those in other countries, and New Zealand housekeeping practices are not always those followed abroad. Seeing this, firms have made a study of New Zealand demands, and their goods are being designed to suit New Zealand requirements. So far have they progressed in this direction that now it is being made a “selling” feature. Again, and this is progress also, suppliers of electrical goods are co-operating with the suppliers of electrical power—in Wellington the Electricity Department of the City Corporation. All this results in advantages for the housekeepers.