DISTINCTLY BRIGHTER TIMES

Dominion, Volume 28, Issue 33, 2 November 1934, Page 10

DISTINCTLY BRIGHTER TIMES

Dunedin Drapery Business DEMAND FOR ARTICLES OF QUALITY Dominion Special Service. Dunedin, November 1. lu common with most other business establishments, city drapers are experiencing considerably brighter times. “Ever since the first wool sale at Auckland last year there has been a different tone jn business altogether.” said the manager.of one large Dunedin drapery concern to-day. “Our sales have improved every month with the exception of April, since December last year,” he said, “and business is still improving.” The main consideration to-day was quality, not price. People were buying for the pleasure of buying. They were buying what they liked instead of what financial necessity dictated. The day when it was fashionable to buy according to price was past. • In reference to fashion goods, the result of the present season’s business had proved that point, lie said, as smart women realised that they could not. get cut and finish in garments if they tied themselves down to price. One used to hear the expression, "That is exactly what I want, but have you not got anything cheaper?” To-day, he said, the first part of the phrase was used without the appendage.

One reason for the decided improvement was the increased number of people who intended visiting the Canterbury racing carnival, and workrooms handling fashion goods had had to work overtime in order to turn goods out by a definite date.