Page 14 Advertisements Column 2

Dominion, Volume 26, Issue 101, 23 January 1933, Page 14

LARGER PRODUCTION AND LOWER COST Mr. W. Buchanan-Taylor, of J. Lyons and Co., Ltd., the well-known London caterers, has some interesting observations to make in a recent issue of the "Week-end Review.” “As for the hinted refutation of ' the theory that publicity lowers prices, enables larger production and lower cost. I would point to one rather convincing case,” states Mr. Taylor. “Before my firm started to advertise Swiss Rolls we were selling 10,000 a week, without any greater inducement than displays in the windows and on the counters of our teashops. Now, in something like six years, the number of Swiss rolls sold exceeds half a million a week. (The price of the standard Swiss roll was originally one shilling. It is now ninepence.) ‘Are the economists capable of realising that in the distribution of 500.000 units many more workpeople are required than in the handling of 10,000 units?”