RETAIL selling
An example of the power of concentrated newspaper advertising to-stimu-late consumer buying on a big and profitable scale was recorded when the we].known Anwrican firm Sears, Roebuck and Co. used an eight-page section ot the "Indianapolis Star” on June 23 to announce a forthcoming nine-day "summer savings sale” at their department store located in that city. “The results were more than gratifying,” said Air. John Burke, the manager, in a statement in the “Editor and Publisher.”
“The section produced for us the greatest sale for an opening day that we have ever had since we opened the store in Indianapolis and, basing my conclusions on this fact, I feel that it will result, in the most satisfactory promotion from a standpoint of sales that we have ever had.”
Store traffic on the opening day was approximately 35.000 persons. The Sears store in Indianapolis, opened three years ago. oeeui'ics a quarter block with 2-",2.000 square feet of selling space on lluee fluors, and maintains a free parking lot covering another quarter block.
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Bibliographic details
Dominion, Volume 26, Issue 99, 20 January 1933, Page 4
Word Count
173RETAIL selling Dominion, Volume 26, Issue 99, 20 January 1933, Page 4
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