Page 13 Advertisements Column 2

Dominion, Volume 26, Issue 32, 1 November 1932, Page 13

Ask for i** /TLbEYC W J And then you’ll be sure you get the finest Gin in the World — It’s BRITISH too By Appointment to H.M. THE KING. Distilled and Bottled in London by W. & A. GILBEY LTD.

I T/ie Expert View “New Zealand Referee” THE NATIONAL SPORTING WEEKLY The week’s activities in Racing, Trotting, Horse Breeding, Boxing, Wrestling, Rugby, Soccer, League, Coursing and Whippet P.acing are reviewed in each issue by expert writers. Exclusive features in the "Referee” are a National Kennel section, a Sportsman’s Radio Log giving the week’s Sports Schedule on the air, and the Racing and Trotting Guide to Form. Year in and year out the "Referee” leads the way in Racing and Trotting Selections. Prove it for yourself. ON SALE ASK YOUR NEWSAGENT EVERYWHERE FOR THE “N.Z. REFEREE.”

If you want Gold— GO WHERE THE GOLD IS! WHEN the cry goes up “Gold!” and thousands are flocking to the diggings', there is but one thought in the mind of every would-be prospector —to stake a claim as near as possible to the original “strike.” No man would be mad enough to peg-out a claim away off from the discovered lode when he could secure one on the spot. Advertising is very like prospecting. If you want returns you must go where the gold is. You must advertise in profitable media — proved media. That means Newspapers. Newspapers go right into the home. They are read voluntarily and with pleasure. A well-presented advertisement is assured of as many readers as the day’s news, and coming when the reader is in a responsive mood its effectiveness is undoubted. Don’t waste your Advertising on an unheeding or a hostile public. Go where the Gold is— Advertise in the Newspapers Issued by the Charles Haines Advertising Agency, Ltd.