Page 35 Advertisements Column 1

Dominion, Volume 25, Issue 69, 15 December 1931, Page 35 (Supplement)

ENTEBPBISE - THE KEY T© SUCCESS Impressive Progress in LEATHER TRADE Anel&lasad Firm’s Mtiatiw Leads tfee Way In the race of trade and commerce, as in the race of life itself, some win through, others just finish or fade out altogether. That is true of the leather industry of New Zealand where, particularly in the last decade, a number of firms have risen to the occasion and have given an impetus to the national demand for manufacturing, on a scale that will help to make the Dominion more self-supporting and consequently more virulently prosperous. The case of Messrs. E. Astley & Sons, Ltd., an Auckland firm, deserves notice on that account. FOUNDERS 9 FORESIGHT. NATIONAL DISTRIBUTION. The firm of E. ASTLEY AND SONS, LTD., was founded in 1888 by The extensive range of leathers produced has gained a Dominion MR. ELIJAH ASTLEY and his son, JOHN EDWARD ASTLEY. A wide reputation . “ASTLEY” leather for soles is recognised as being site for the works was chosen at New Lynn, a few miles from Auckland equal in qua]Jty anJ wearin „ properties to the best English, and the City, a small shed was erected, and a few tanpits built, and, m modest ... .. , , r . r . i Ln u J uniform quality of the various lines supplied to the manufacturers or circumstances, the business was established. ’ footwear and other leather goods is universally recognised as a standard The efficient tradesmanship of the proprietors soon manifested itself , . . , , f > • in. j . , .. r , , -iii- , . t of excellence. Ihe whole of the output from the woiks is handled at m the quality of the goods produced, and in a very short time it became , necessary to consider ways and means for increasing the plant to cope the company s commodious warehouse in Hobson Street, Auckland, with the growing trade. Here the various kinds of leather are graded to suit customers requirements. They are then packed and shipped all over the Dominion. GROWTH OF OPERATIONS. BUSINESS DIRECTION. In 1904 the old works was burned down and it was decided to rebuild the works on a more extensive scale, and to equip them with the Jbe Sons and Grandsons of the founder have continued to control latest leather working machinery. At the same time the firm was re- the business MR. J. E. ASTLEY is Managing Director, MR. F. constructed, being formed into a limited liability company. ASTLEY, General Manager of the Works, MR. E. A. ASTLEY conHaving regard to the early growth of the company, the directors ducts the buying and selling departments and MR. F. L. ASTLEY has thus made full provision for future developments, but the constantly charge of the Chrome Leather Tannery, increasing business necessitated frequent substantial new additions to buildings and machinery. It has been the policy of the firm to spare no expense for the Prominent amongst these new developments was the erection and production of the highest class leather. This has entailed expert applied equipment of an entirely new tannery for the production of Chrome knowledge, aided by the advantages of scientific research, resulting in Tanned leathers. The works now comprise two separate tanneries, improved methods and keeping abreast of the times, one for the production of barked tanned leather comprising sole leathers, harness, saddle, bridle leathers, also leathers for the manufacture of The works employ a large staff in the district where they are bags, cases, trunks, etc. situated, and it is safe to assume that such a substantial organisation, The Chrome Tannery produces fine leathers for shoe uppers of all which has contributed its share to Auckland’s prosperity, will continue to kinds, also Slipper, Coat and other Fancy Leathers. function as an important factor in the trade of New Zealand.

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