MILLIONS BUY
And Keep On Buying “It ia true enough that million® and millions of people bpy and like my gurq, ahd that advertising is not gojng to induce them to buy substantially more than they are buying now,” says William Wrigley Jr., Chairman, William Wrigley Jr., Company. “When I started to advertise, the object was to get them to buy, and like, this gum; and I advertise now to keep them constantly reminded that they buy Wrigley’s gum and that they like it If I should proceed with a. lesser advertising programme, my sales would dwindle in proportion. If I should stop advertising entirely and depend upon the momentum that already ha® been created, the chances are I soon would be a very small factor in the gum business, if not out of it entirely.”
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Bibliographic details
Dominion, Volume 24, Issue 292, 5 September 1931, Page 2
Word Count
136MILLIONS BUY Dominion, Volume 24, Issue 292, 5 September 1931, Page 2
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