FRUIT DISTRIBUTION

Dominion, Volume 24, Issue 291, 4 September 1931, Page 14

FRUIT DISTRIBUTION

New Policy of Board CONTINENTAL MARKET Of the interim report of the New Zealand Fruit Export Control Board one of the. most interesting sections is that which deals witli the policy of wide distribution introduced by the board. According to the report, the policy, especially this season, has proved very beneficial. “For the first time for many years,” the report says. “South America has net been able to accept all the fruit which was offering, and it was indeed fortunate that arrangements existed by which this surplus could be forwarded to another favourable market. Had this large fruit been sent to the United Kingdom, where it was not wanted, it would have been an encumbrance and would have detrimentally affected the sale of other fruit. By sending it to the Continent, the Continental quota was increased, and New Zealand fruit was introduced to many new buyers. 1 “The Continental distribution scheme has given another advantage; the absence of large apples has enabled the United Kingdom brokers to sell stocks more rapidly than in previous years. Consequently there has been less wastage and loss. In the eyes of United Kingdom buyers Ini-ge fruit is ‘unwanted fruit,’ and its presence always has a detrimental effect on the prices of the more favoured sizes.

“South America is the only market which particularly requests large apples, but this request is limited to Delicious and Jonathans. With the temporary loss of this market the problem of finding remunerative markets for the large fruit is now much harder. The Continent will probably take a certain quantity of some of the large apples; eastern Canada can take limited supplies of large Delicious, but in both these markets the mediumsize fruit is in most demand.”