Page 13 Advertisements Column 1

Dominion, Volume 24, Issue 144, 14 March 1931, Page 13

YOU CAN’T HAVE IT BOTH WAYS! When a car owner, Intending to purchase a new car, obtains values on his old vehicle from different, motor dealers, he generally finds that some firms are prepared to offer considerably more than the most optimistic' estimate of its real selling worth. This extra amount offered is obtained of course by the dealer/rom the excessive profit he is gaining in the sale of the new car. In other words—the purchaser is paying more for his new car to give himself a higher price on the old. The Rover Company’s dealers cannot afford, out of the fair profit they make.* to give other than fair and reasonable allowance for trade-in cars. Rover prices for cars of proved performance offer unusually sound value to the buyer. And Rover parts and service, maintained by a fully equipped factory depot in Wellington, arc of the same value Rover dealers will lie found in all important centres. —Advt